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Asia Pacific Industrial Uninterruptible Power Supply Market
Frost & Sullivan, June 2009, Pages: 124
The service covers several factors that are expected to influence the UPS market in Asia Pacific. Thus, the service determines the market size and the market share of top market participants in the industry, as well as seeks to identify the drivers and restraints that are affecting the future growth of this market. The UPS market in Asia Pacific is in the midst of growing and indicating continuous growth throughout the forecast period. Strong growth in the mining sector and power sector are driving the demand for UPS Systems.
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Economic Downturn-resistant Application Sectors to Help the Industrial UPS Market Rebound
The global economic slowdown is expected to discourage growth in the Asia Pacific industrial uninterruptible power supply (UPS) market in the short term, but its medium- and-long-term prospects are much more promising due to the demand from downturn-resistant sectors such as mining and energy. The constantly rising demand for energy and raw materials, especially from the emerging economies, and the continued lack of renewable energy investments is likely to increase the demand from the mining industry. Also, as power infrastructure has been consistently developed in the region, the power utility sector has been a significant contributor to the industrial UPS market. The expanding population, electrification projects, and introduction of power grids are all raising the demand for industrial UPS systems. Even the currently lackluster manufacturing sector is expected to rebound subsequently and prop up the market.
The end users in mining and power utility are conservative about adopting new technology, especially 'green' technology, as there is no extensive track record of its performance. However, 'Go Green' initiatives are gaining momentum all over the world and Japan is one of the adoption leaders in the Asia Pacific. Wind power is gaining prominence in Japan, as the country strives to reduce its dependence on oil and gas. The 'green' approach and greater energy efficiency have become key features that support business growth in the market. “All competent parties should take up the responsibility to educate and create awareness in the market,” says the analyst of this research. “This is likely to create a more receptive response for the highly efficient 'green' products in the industrial UPS segment.”
UPS companies will also have to strategize to deal with the intense competition in the well-populated market. The glut of options has made end users price-sensitive and manufacturers are under pressure to keep costs low despite the volatility of raw materials' prices. However, there are limitation to price adjustments and often, manufacturers absorb the additional costs. Companies can hope to counter this challenge by focusing on research and development to enhance energy efficiency, reduce the cost of ownership, increase return on investment, and improve 'green' standards. “They can also streamline processes and lower the cost of production to improve profit margins,” notes the analyst. “Versatility in pricing strategies is vital to gain a competitive edge.” However, to maintain the pace of their R&D efforts, manufacturers will have to constantly acquire new engineering skill sets to provide legitimate consultation and value-added services. They should consider incorporating technical skills development program to help technicians be aware of and understand the latest technologies in industrial UPS.
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