Mexico - Media Industry Profile
Heernet Ventures Limited, December 2009, Pages: 57
This 57 page report provides an in depth profile of the media industry in Mexico. The report includes a country profile and chapters analysing advertising expenditure, television, radio, newspapers, online media, magazines, outdoor advertising and the telecoms environment. Each chapter contains key data on market size, structure and major players. The report also profiles major industry players such as Azteca, Televisa and Radio Centro. The report is rich in key industry and company data (contains 75 tables and charts). Heernet Ventures` company profiles provide comprehensive and relevant data and analysis. The profiles cover key data on product/service offering, operational and financial data, management and ownership information and deal activity. The data is collated from authoritative sources and analysed by an in house team of analysts who are solely focused on researching the media, telecoms and technology industries.
With a dedicated focus on the media, telecoms and technology industries, Heernet Ventures publishes research that is relevant, rigorous and comprehensive.The reports are relevant for professionals in the following areas:
- Industry professionals involved in areas such as strategy and business development;
- Market research and advertising executives;
- Advisors, consultants and investment bankers;
- Private equity/venture capital investors;
- Fund managers.
1. COUNTRY PROFILE
2. MEDIA MARKET CHARACTERISTICS
3. ADVERTISING ANALYSIS
4. SECTOR PROFILES
TELEVISION
RADIO
NEWSPAPERS
ONLINE MEDIA
MAGAZINES
OUTDOOR ADVERTISING
TELECOMS ENVIRONMENT
5. COMPANY PROFILES
GRUPO TELEVISA
TV AZTECA
GRUPO RADIO CENTRO
Azteca, Televisa and Radio Centro
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