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Messaging on the Cloud: Core Themes and Imperatives for Providers
Saugatuck Technology, March 2009, Pages: 5
A recent global web survey identifies the core benefits and concerns that executives have regarding Cloud Computing deployment and use. Cost-based benefits account for four of the top five business benefits expected from Cloud deployment. Security far and away tops the list of Cloud deployment concerns, followed distantly by concerns regarding integration, standardization, ROI, and performance. These expected benefits and concerns map closely with previously-expressed expectations regarding SaaS – and almost any other emergent, potentially-disruptive (and now mainstream) IT.
In this Strategic Perspective, we address the expected benefits and deployment concerns associated with Cloud Infrastructure, and suggests four core marketing and messaging themes that Cloud providers can use to help reinforce expected benefits and to address deployment concerns.
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