Despite the growing attention being paid to the world’s ageing population, children remain a significant consumer group that cannot be overlooked. Children aged between 5 and 14 represent around 9-12% of the total population in western Europe and they have specific demands when it comes to food and drink, requiring a unique approach to marketing and product development.
Moreover, children’s foods have come under the spotlight in the wake of the debate over obesity levels in children and the need to provide healthier, more nutritious food choices for children; sparking reformulations and innovations in the market. This new report assesses the market for children’s food and drinks, including information on market sizes and major competitors, as well as recent innovations on the shelves.
