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Effectively Selling Medical Equipment in South East Asia 2009
Espicom Business Intelligence Ltd, July 2009, Pages: 268
Understand the medical device market and opportunities in Indonesia, Malaysia, Philippines, Thailand, Singapore, Vietnam. A wealth of key information for marketing and sales executives in companies large and small.
Access high-growth markets in South East Asia!
The medical device and equipment markets of SE Asia are import dependent and fast growing. However, those charged with marketing and selling products are faced with very diverse operating environments, purchasing practices, and cultural challenges.
Understanding the difference makes all the difference!
There are a number of variations the marketeer needs to take into account. Sales pathways: can you sell directly or do you need agent representation? How do you get your product registered? How big is the market? Are they reliant on imported equipment?
This business development guide is essential for everyone involved in sales and marketing
Effectively Selling Medical Devices in SE Asia is a new, 250+ page essential guide which will be of value to everyone involved in business planning, marketing and sales. It is vital for those new to the industry and provides a valuable aide memoire for experienced campaigners. Most importantly the principles and knowledge are relevant and timely for all companies from blue-chip multinationals to small/medium enterprises.
USE THIS REPORT TO FIND OUT...
- What regulations must you meet to sell medical devices in Thailand
- What sales and distribution routes you should consider in Vietnam
- What is important to buyers of medical equipment in Indonesia
- The import value of markets in the region by equipment type
- Contact and profiles of leading distributors of medical devices and equipment in each market
This report is packed with real world practical advice!
- Introduction to the market
- Key data
- The market in context
- How is the healthcare sector organised?
- How is the healthcare sector funded?
- End users of medical equipment: public hospitals
- End users of medical equipment: private hospitals
- End users of medical equipment: physicians and other medical staff
- End users of medical equipment: clinics and other outpatient facilities
- What do end users look for?
- How are medical devices regulated?
- How do you approach the market?
- Selected medical equipment distributors
- How widespread is domestic manufacturing?
- How reliant is the market on imported equipment?
Who should use this report? Managers & representatives working in:
- Sales and marketing
- Product management
- Commercial alliance and distribution management
- Sales planning
- Country/regional business development
- Regional product representation
- Customer relationship management
Product samples
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