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Strategic Insights of the Japanese Commercial Vehicle Telematics Market
Frost & Sullivan, Jan 2009, Pages: 111
This Frost & Sullivan research service titled Strategic Insights of the Japanese Commercial Vehicle Telematics Market provides an overview of the market for commercial vehicle (CV) telematics market, drivers, restraints, industry challenges, market size and forecasts for telematics systems and services.
Market Overview
Technological Innovations Provide Fresh Impetus for Japanese Total Commercial Vehicle Telematics Systems Market
It is estimated that by 2015, the CV in-vehicle telematics market will reach 5.24 million units, boosted by technological innovations, consumer demand for vehicle security, safety, and efficiency. 'The maturity of the automotive industry will fuel the development of the telematics technology because it is seen as a new selling point by automakers,' notes the analyst of this research service. 'Advances in telematics systems will help create new, stronger, and long-lasting relationships with customers through after-sales service market.' After-sales enables the continuous upgrading of telematics systems. New telematics technologies will drive customer attraction and ensure steady flow of revenues since telematics services require monthly subscription fees. Road safety is another issue that is encouraging the gravitation toward telematics technology, and the increasing availability and affordability of GPS navigation systems and other telematics systems has resulted in heightened demand by consumers.
The uptake of telematics systems and associated functions such as vehicle tracking and information transmission is clearly on the rise. Also, aggressive efforts on the part of the Japanese government to promote intelligent transport systems (ITS) in the country has contributed to increased adoption of vehicle information and communication systems (VICS). By deploying these systems, the Japanese government intends to address traffic congestion issues in the country and the ITS program will boost adoption of in-vehicle telematics systems and ensure deeper penetration of telematics road infrastructure. Private companies have hopped on to the bandwagon and stepping up efforts to deploy VICS in vehicles. Advantages such as safety enhancement, vehicle tracking, and information transmission are boosting adoption. Between 2010 and 2015, in-vehicle terminal assistance, incident detection systems, automatic vehicle identifier systems, and fleet operation management systems will become operational in the country.
Lack of Uniformity in Telecom Technologies and Standard Regulations Arrest Pace of Market Development
Although the market for telematics systems is continuing on an upward trajectory, manufacturers and distributors alike are confronted by the integration of industries - automotives, electronics, communication, computer hardware and software as well as the current high cost of telematics systems and subscription fees. The complexity of market dynamics as dictated by the number and movement of the involved industries, variations in telecom technologies, and the lack of standard regulations have impeded growth in this sector. In this scenario, policies or regulations must be drafted to standardize and integrate telecom services to revitalize market prospects. It is crucial for the telematics industry to keep abreast of the varying rates of evolution within the sectors that support it- automobile, telecom and consumer electronics. The automobile industry is witnessing a slower pace of development compared to the consumer electronics and telecom segment. The former runs at 4-60 years, while the latter only 5 months. 'All three industries are debilitated against market pressure once these differing rates of evolution meet; these rates collide and create a boundary,' explains the analyst. 'The automobile industry is expected to be the first one to recover from the collision; the other two industries will follow suit.'
Available telematics services are also limited to compatible devices and technologies. For instance, Nissan’s communication technologies are exclusive to Nissan vehicles, posing limitations to vehicle-to-vehicle communication. Manufacturers must develop telematics systems with vehicle-to-vehicle communication technologies regardless of the technologies and telematics provider. Specifically, this would entail partnerships and cooperation between industries.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Commercial vehicles
- In-vehicle terminals
- Road infrastructure
Technologies
The following technologies are covered in this research:
- Car navigation
- Electronic toll collection
- Emergency report systems
- In vehicle terminal assistance for driving
- Automatic vehicle identifier systems
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