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The 2009-2014 Outlook for Application Networking Gear in Asia & Oceana - Product Image

The 2009-2014 Outlook for Application Networking Gear in Asia & Oceana

  • Published: July 2009
  • Region: Asia
  • 54 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 1
1.1 Overview 1
1.2 What is Latent Demand and the P.I.E.? 1
1.3 The Methodology 2
1.3.1 Step 1. Product Definition and Data Collection 4
1.3.2 Step 2. Filtering and Smoothing 5
1.3.3 Step 3. Filling in Missing Values 6
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 6
1.3.5 Step 5. Fixed-Parameter Linear Estimation 7
1.3.6 Step 6. Aggregation and Benchmarking 7
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 7
2 ASIA & OCEANA 9
2.1 Executive Summary 9
2.2 American Samoa 10
2.3 Australia 11
2.4 Bangladesh 12
2.5 Bhutan 13
2.6 Brunei 13
2.7 Burma 14
2.8 Cambodia 15
2.9 China 15
2.10 Christmas Island 16
2.11 Cook Islands 17
2.12 Fiji 17
2.13 French Polynesia 18
2.14 Guam 19
2.15 Hong Kong 19
2.16 India 20
2.17 Indonesia 21
2.18 Japan 22
2.19 Kiribati 23
2.20 Laos 23
2.21 Macau 24
2.22 Malaysia 25
2.23 Maldives 26
2.24 Marshall Islands 26
2.25 Micronesia Federation 27
2.26 Mongolia 28
2.27 Nauru 28
2.28 Nepal 29
2.29 New Caledonia 30
2.30 New Zealand 30
2.31 Niue 31
2.32 Norfolk Island 32
2.33 North Korea 32
2.34 Palau 33
2.35 Papua New Guinea 34
2.36 Philippines 34
2.37 Seychelles 35
2.38 Singapore 36
2.39 Solomon Islands 36
2.40 South Korea 37
2.41 Sri Lanka 38
2.42 Taiwan 38
2.43 Thailand 39
2.44 The Northern Mariana Island 40
2.45 Tokelau 41
2.46 Tonga 41
2.47 Tuvalu 42
2.48 Vanuatu 43
2.49 Vietnam 43
2.50 Wallis and Futuna 44
2.51 Western Samoa 45
3 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 46
3.1 Disclaimers & Safe Harbor 46
3.2 Icon Group International, Inc. User Agreement Provisions 47

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