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The 2009-2014 Outlook for Drugs for Alzheimer's and Parkinson's Diseases in Asia - Product Image

The 2009-2014 Outlook for Drugs for Alzheimer's and Parkinson's Diseases in Asia

  • ID: 1062210
  • July 2009
  • Region: Asia
  • 39 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for drugs for alzheimer’s READ MORE >

1 INTRODUCTION 1
1.1 Overview 1
1.2 What is Latent Demand and the P.I.E.? 1
1.3 The Methodology 2
1.3.1 Step 1. Product Definition and Data Collection 4
1.3.2 Step 2. Filtering and Smoothing 5
1.3.3 Step 3. Filling in Missing Values 6
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 6
1.3.5 Step 5. Fixed-Parameter Linear Estimation 7
1.3.6 Step 6. Aggregation and Benchmarking 7
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 7
2 ASIA 9
2.1 Executive Summary 9
2.2 Bangladesh 11
2.3 Bhutan 12
2.4 Brunei 12
2.5 Burma 13
2.6 Cambodia 14
2.7 China 14
2.8 Hong Kong 15
2.9 India 16
2.10 Indonesia 17
2.11 Japan 18
2.12 Laos 19
2.13 Macau 19
2.14 Malaysia 20
2.15 Maldives 21
2.16 Mongolia 21
2.17 Nepal 22
2.18 North Korea 23
2.19 Papua New Guinea 24
2.20 Philippines 25
2.21 Seychelles 26
2.22 Singapore 26
2.23 South Korea 27
2.24 Sri Lanka 28
2.25 Taiwan 29
2.26 Thailand 30
2.27 Vietnam 31
3 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 32
3.1 Disclaimers & Safe Harbor 32
3.2 Icon Group International, Inc. User Agreement Provisions 33

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