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Private Labels in Retailing 2009
Verdict Research Limited, July 2009, Pages: 120
This new report provides a useful insight into the latest private label developments of retailers across different sectors including food & grocery, electricals and DIY. With a number of case studies spanning across different countries and retail sectors, the report identifies and examines the key strategies for retailers to develop and further optimise their private label offer.
Scope:
- This report provides accurate insights into key trends and future developments of retailers' private label propositions.
- In-depth discussion and analysis of the strategies of major retailers and their private label offer.
- Strategic analysis of the key factors driving private label development across different sectors and product categories.
- Cross country and sector overview of retailers' private label. Analysis of best practice private label strategies across different industries.
Highlights:
- In the wake of the global financial crisis and subsequent recession there has been a resurgence of private label. With price being the overriding factor driving most consumers' purchasing decisions, for retailers, a relentless focus on value is, now more than ever, the name of the game. Private label has been at the forefront of this strategy.
- Major grocery players are extending their private label proposition as a response to the discounter threat and greater uptake of own brand products. At this challenging time private label offers an array of benefits for retailers including better margins and increased brand loyalty. However the lower cost reduces retailers' top-line sales.
- In the home related sectors there is a significant opportunity for private label development of eco-friendly and energy efficient products. These products will help retailers to differentiate their offer and appeal to changing consumer attitudes for more environmentally sustainable products, while at the same time producing higher margins.
Reasons to Purchase
- Learn how difficult market conditions are driving private label sales and what the outlook for retailers' private label offer will be going forward.
- Understand how evolving consumer behaviour is forcing retailers to develop new private label strategies to counter the discounters.
- Benchmark your private label strategy against what others in the industry are doing.
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