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The 2009-2014 Outlook for Printing Inks in North America & the Caribbean - Product Image

The 2009-2014 Outlook for Printing Inks in North America & the Caribbean

  • Published: July 2009
  • Region: America, Caribbean, North America, United States
  • 37 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for printing inks is READ MORE >

1 INTRODUCTION 1
1.1 Overview 1
1.2 What is Latent Demand and the P.I.E.? 1
1.3 The Methodology 2
1.3.1 Step 1. Product Definition and Data Collection 4
1.3.2 Step 2. Filtering and Smoothing 5
1.3.3 Step 3. Filling in Missing Values 6
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 6
1.3.5 Step 5. Fixed-Parameter Linear Estimation 7
1.3.6 Step 6. Aggregation and Benchmarking 7
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 7
2 NORTH AMERICA & THE CARIBBEAN 9
2.1 Executive Summary 9
2.2 Antigua and Barbuda 10
2.3 Aruba 11
2.4 Barbados 12
2.5 Bermuda 12
2.6 Canada 13
2.7 Cuba 14
2.8 Dominica 15
2.9 Dominican Republic 15
2.10 Greenland 16
2.11 Grenada 17
2.12 Guadeloupe 18
2.13 Haiti 19
2.14 Jamaica 19
2.15 Martinique 20
2.16 Puerto Rico 21
2.17 St. Kitts and Nevis 22
2.18 St. Lucia 22
2.19 St. Vincent and the Grenadines 23
2.20 The Bahamas 24
2.21 The British Virgin Islands 24
2.22 The Cayman Islands 25
2.23 The Netherlands Antilles 26
2.24 The U.S. Virgin Islands 26
2.25 The United States 27
2.26 Trinidad and Tobago 28
3 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 30
3.1 Disclaimers & Safe Harbor 30
3.2 Icon Group International, Inc. User Agreement Provisions 31

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