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The 2009-2014 Outlook for Women's Plus-Size Clothing in Africa & the Middle East - Product Image

The 2009-2014 Outlook for Women's Plus-Size Clothing in Africa & the Middle East

  • Published: July 2009
  • Region: Africa, Middle East
  • 75 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 1
1.1 Overview 1
1.2 What is Latent Demand and the P.I.E.? 1
1.3 The Methodology 2
1.3.1 Step 1. Product Definition and Data Collection 4
1.3.2 Step 2. Filtering and Smoothing 5
1.3.3 Step 3. Filling in Missing Values 6
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 6
1.3.5 Step 5. Fixed-Parameter Linear Estimation 7
1.3.6 Step 6. Aggregation and Benchmarking 7
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 7
2 AFRICA & THE MIDDLE EAST 9
2.1 Executive Summary 9
2.2 Afghanistan 10
2.3 Algeria 11
2.4 Angola 12
2.5 Armenia 13
2.6 Azerbaijan 14
2.7 Bahrain 14
2.8 Benin 15
2.9 Botswana 16
2.10 Burkina Faso 17
2.11 Burundi 17
2.12 Cameroon 18
2.13 Cape Verde 19
2.14 Central African Republic 19
2.15 Chad 20
2.16 Comoros 21
2.17 Congo (formerly Zaire) 21
2.18 Cote dIvoire 22
2.19 Djibouti 23
2.20 Egypt 23
2.21 Equatorial Guinea 24
2.22 Ethiopia 25
2.23 Gabon 26
2.24 Ghana 26
2.25 Guinea 27
2.26 Guinea-Bissau 28
2.27 Iran 28
2.28 Iraq 29
2.29 Israel 30
2.30 Jordan 31
2.31 Kenya 32
2.32 Kuwait 33
2.33 Kyrgyzstan 33
2.34 Lebanon 34
2.35 Lesotho 35
2.36 Liberia 35
2.37 Libya 36
2.38 Madagascar 37
2.39 Malawi 37
2.40 Mali 38
2.41 Mauritania 39
2.42 Mauritius 39
2.43 Morocco 40
2.44 Mozambique 41
2.45 Namibia 41
2.46 Niger 42
2.47 Nigeria 43
2.48 Oman 44
2.49 Pakistan 44
2.50 Palestine 45
2.51 Qatar 46
2.52 Republic of Congo 46
2.53 Reunion 47
2.54 Rwanda 48
2.55 Sao Tome E Principe 48
2.56 Saudi Arabia 49
2.57 Senegal 50
2.58 Sierra Leone 50
2.59 Somalia 51
2.60 South Africa 52
2.61 Sudan 53
2.62 Swaziland 53
2.63 Syrian Arab Republic 54
2.64 Tajikistan 55
2.65 Tanzania 55
2.66 The Gambia 56
2.67 The United Arab Emirates 57
2.68 Togo 57
2.69 Tunisia 58
2.70 Turkey 59
2.71 Turkmenistan 60
2.72 Uganda 60
2.73 Uzbekistan 61
2.74 Western Sahara 62
2.75 Yemen 63
2.76 Zambia 63
2.77 Zimbabwe 64
3 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 66
3.1 Disclaimers & Safe Harbor 66
3.2 Icon Group International, Inc. User Agreement Provisions 67

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