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The 2010-2015 Outlook for Patient Scales in the United States - Product Image

The 2010-2015 Outlook for Patient Scales in the United States

  • ID: 1066328
  • July 2009
  • Region: United States
  • 232 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if the United States is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

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1 INTRODUCTION 9
1.1 Overview 9
1.2 What is Latent Demand and the P.I.E.? 9
1.3 The Methodology 10
1.3.1 Step 1. Product Definition and Data Collection 11
1.3.2 Step 2. Filtering and Smoothing 12
1.3.3 Step 3. Filling in Missing Values 12
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 12
1.3.5 Step 5. Fixed-Parameter Linear Estimation 13
1.3.6 Step 6. Aggregation and Benchmarking 13
2 SUMMARY OF FINDINGS 14
2.1 Latent Demand in The US 15
3 FAR WEST 16
3.1 Executive Summary 16
3.2 Latent Demand by Year - Alaska 18
3.3 Cities Sorted by Rank - Alaska 19
3.4 Cities Sorted by Zipcode - Alaska 19
3.5 Latent Demand by Year - California 20
3.6 Cities Sorted by Rank - California 21
3.7 Cities Sorted by Zipcode - California 29
3.8 Latent Demand by Year - Hawaii 38
3.9 Cities Sorted by Rank - Hawaii 39
3.10 Cities Sorted by Zipcode - Hawaii 39
3.11 Latent Demand by Year - Nevada 40
3.12 Cities Sorted by Rank - Nevada 41
3.13 Cities Sorted by Zipcode - Nevada 41
3.14 Latent Demand by Year - Oregon 42
3.15 Cities Sorted by Rank - Oregon 43
3.16 Cities Sorted by Zipcode - Oregon 44
3.17 Latent Demand by Year - Washington 45
3.18 Cities Sorted by Rank - Washington 46
3.19 Cities Sorted by Zipcode - Washington 47
4 GREAT LAKES 50
4.1 Executive Summary 50
4.2 Latent Demand by Year - Illinois 52
4.3 Cities Sorted by Rank - Illinois 53
4.4 Cities Sorted by Zipcode - Illinois 57
4.5 Latent Demand by Year - Indiana 61
4.6 Cities Sorted by Rank - Indiana 62
4.7 Cities Sorted by Zipcode - Indiana 63
4.8 Latent Demand by Year - Michigan 64
4.9 Cities Sorted by Rank - Michigan 65
4.10 Cities Sorted by Zipcode - Michigan 66
4.11 Latent Demand by Year - Ohio 69
4.12 Cities Sorted by Rank - Ohio 70
4.13 Cities Sorted by Zipcode - Ohio 72
4.14 Latent Demand by Year - Wisconsin 74
4.15 Cities Sorted by Rank - Wisconsin 75
4.16 Cities Sorted by Zipcode - Wisconsin 76
5 MID-ATLANTIC 78
5.1 Executive Summary 78
5.2 Latent Demand by Year - Delaware 80
5.3 Cities Sorted by Rank - Delaware 81
5.4 Cities Sorted by Zipcode - Delaware 81
5.5 Latent Demand by Year - District of Columbia 81
5.6 Cities Sorted by Rank - District of Columbia 83
5.7 Cities Sorted by Zipcode - District of Columbia 83
5.8 Latent Demand by Year - Maryland 84
5.9 Cities Sorted by Rank - Maryland 85
5.10 Cities Sorted by Zipcode - Maryland 87
5.11 Latent Demand by Year - New Jersey 89
5.12 Cities Sorted by Rank - New Jersey 90
5.13 Cities Sorted by Zipcode - New Jersey 93
5.14 Latent Demand by Year - New York 96
5.15 Cities Sorted by Rank - New York 97
5.16 Cities Sorted by Zipcode - New York 102
5.17 Latent Demand by Year - Pennsylvania 107
5.18 Cities Sorted by Rank - Pennsylvania 108
5.19 Cities Sorted by Zipcode - Pennsylvania 109
6 NEW ENGLAND 110
6.1 Executive Summary 110
6.2 Latent Demand by Year - Connecticut 112
6.3 Cities Sorted by Rank - Connecticut 113
6.4 Cities Sorted by Zipcode - Connecticut 115
6.5 Latent Demand by Year - Maine 117
6.6 Cities Sorted by Rank - Maine 118
6.7 Cities Sorted by Zipcode - Maine 118
6.8 Latent Demand by Year - Massachusetts 119
6.9 Cities Sorted by Rank - Massachusetts 120
6.10 Cities Sorted by Zipcode - Massachusetts 123
6.11 Latent Demand by Year - New Hampshire 127
6.12 Cities Sorted by Rank - New Hampshire 128
6.13 Cities Sorted by Zipcode - New Hampshire 128
6.14 Latent Demand by Year - Rhode Island 130
6.15 Cities Sorted by Rank - Rhode Island 131
6.16 Cities Sorted by Zipcode - Rhode Island 132
6.17 Latent Demand by Year - Vermont 133
6.18 Cities Sorted by Rank - Vermont 134
6.19 Cities Sorted by Zipcode - Vermont 134
7 PLAINS 135
7.1 Executive Summary 135
7.2 Latent Demand by Year - Iowa 137
7.3 Cities Sorted by Rank - Iowa 138
7.4 Cities Sorted by Zipcode - Iowa 139
7.5 Latent Demand by Year - Kansas 140
7.6 Cities Sorted by Rank - Kansas 141
7.7 Cities Sorted by Zipcode - Kansas 141
7.8 Latent Demand by Year - Minnesota 143
7.9 Cities Sorted by Rank - Minnesota 144
7.10 Cities Sorted by Zipcode - Minnesota 145
7.11 Latent Demand by Year - Missouri 148
7.12 Cities Sorted by Rank - Missouri 149
7.13 Cities Sorted by Zipcode - Missouri 150
7.14 Latent Demand by Year - Nebraska 151
7.15 Cities Sorted by Rank - Nebraska 152
7.16 Cities Sorted by Zipcode - Nebraska 152
7.17 Latent Demand by Year - North Dakota 153
7.18 Cities Sorted by Rank - North Dakota 154
7.19 Cities Sorted by Zipcode - North Dakota 154
7.20 Latent Demand by Year - South Dakota 155
7.21 Cities Sorted by Rank - South Dakota 156
7.22 Cities Sorted by Zipcode - South Dakota 156
8 ROCKIES 157
8.1 Executive Summary 157
8.2 Latent Demand by Year - Colorado 159
8.3 Cities Sorted by Rank - Colorado 160
8.4 Cities Sorted by Zipcode - Colorado 161
8.5 Latent Demand by Year - Idaho 162
8.6 Cities Sorted by Rank - Idaho 163
8.7 Cities Sorted by Zipcode - Idaho 163
8.8 Latent Demand by Year - Montana 164
8.9 Cities Sorted by Rank - Montana 165
8.10 Cities Sorted by Zipcode - Montana 165
8.11 Latent Demand by Year - Utah 166
8.12 Cities Sorted by Rank - Utah 167
8.13 Cities Sorted by Zipcode - Utah 168
8.14 Latent Demand by Year - Wyoming 169
8.15 Cities Sorted by Rank - Wyoming 170
8.16 Cities Sorted by Zipcode - Wyoming 170
9 SOUTHEAST 171
9.1 Executive Summary 171
9.2 Latent Demand by Year - Alabama 173
9.3 Cities Sorted by Rank - Alabama 174
9.4 Cities Sorted by Zipcode - Alabama 175
9.5 Latent Demand by Year - Arkansas 176
9.6 Cities Sorted by Rank - Arkansas 177
9.7 Cities Sorted by Zipcode - Arkansas 177
9.8 Latent Demand by Year - Florida 179
9.9 Cities Sorted by Rank - Florida 180
9.10 Cities Sorted by Zipcode - Florida 183
9.11 Latent Demand by Year - Georgia 188
9.12 Cities Sorted by Rank - Georgia 189
9.13 Cities Sorted by Zipcode - Georgia 190
9.14 Latent Demand by Year - Kentucky 192
9.15 Cities Sorted by Rank - Kentucky 193
9.16 Cities Sorted by Zipcode - Kentucky 193
9.17 Latent Demand by Year - Louisiana 194
9.18 Cities Sorted by Rank - Louisiana 195
9.19 Cities Sorted by Zipcode - Louisiana 195
9.20 Latent Demand by Year - Mississippi 197
9.21 Cities Sorted by Rank - Mississippi 198
9.22 Cities Sorted by Zipcode - Mississippi 198
9.23 Latent Demand by Year - North Carolina 199
9.24 Cities Sorted by Rank - North Carolina 200
9.25 Cities Sorted by Zipcode - North Carolina 201
9.26 Latent Demand by Year - South Carolina 202
9.27 Cities Sorted by Rank - South Carolina 203
9.28 Cities Sorted by Zipcode - South Carolina 203
9.29 Latent Demand by Year - Tennessee 205
9.30 Cities Sorted by Rank - Tennessee 206
9.31 Cities Sorted by Zipcode - Tennessee 207
9.32 Latent Demand by Year - Virginia 208
9.33 Cities Sorted by Rank - Virginia 209
9.34 Cities Sorted by Zipcode - Virginia 210
9.35 Latent Demand by Year - West Virginia 212
9.36 Cities Sorted by Rank - West Virginia 213
9.37 Cities Sorted by Zipcode - West Virginia 213
10 SOUTHWEST 214
10.1 Executive Summary 214
10.2 Latent Demand by Year - Arizona 215
10.3 Cities Sorted by Rank - Arizona 216
10.4 Cities Sorted by Zipcode - Arizona 217
10.5 Latent Demand by Year - New Mexico 218
10.6 Cities Sorted by Rank - New Mexico 219
10.7 Cities Sorted by Zipcode - New Mexico 219
10.8 Latent Demand by Year - Oklahoma 220
10.9 Cities Sorted by Rank - Oklahoma 221
10.10 Cities Sorted by Zipcode - Oklahoma 221
10.11 Latent Demand by Year - Texas 223
10.12 Cities Sorted by Rank - Texas 224
10.13 Cities Sorted by Zipcode - Texas 227
11 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 231
11.1 Disclaimers & Safe Harbor 231
11.2 ICON Group International, Inc. User Agreement Provisions 232

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