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The 2009-2014 Outlook for Children's Wear in Africa - Product Image

The 2009-2014 Outlook for Children's Wear in Africa

  • Published: May 2009
  • Region: Africa
  • 56 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for children’s READ MORE >

1 INTRODUCTION 1
1.1 Overview 1
1.2 What is Latent Demand and the P.I.E.? 1
1.3 The Methodology 2
1.3.1 Step 1. Product Definition and Data Collection 4
1.3.2 Step 2. Filtering and Smoothing 5
1.3.3 Step 3. Filling in Missing Values 6
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 6
1.3.5 Step 5. Fixed-Parameter Linear Estimation 7
1.3.6 Step 6. Aggregation and Benchmarking 7
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 7
2 AFRICA 9
2.1 Executive Summary 9
2.2 Algeria 10
2.3 Angola 11
2.4 Benin 12
2.5 Botswana 12
2.6 Burkina Faso 13
2.7 Burundi 14
2.8 Cameroon 14
2.9 Cape Verde 15
2.10 Central African Republic 16
2.11 Chad 16
2.12 Comoros 17
2.13 Congo (formerly Zaire) 18
2.14 Cote dIvoire 19
2.15 Djibouti 19
2.16 Egypt 20
2.17 Equatorial Guinea 21
2.18 Ethiopia 21
2.19 Gabon 22
2.20 Ghana 23
2.21 Guinea 24
2.22 Guinea-Bissau 24
2.23 Kenya 25
2.24 Lesotho 26
2.25 Liberia 26
2.26 Libya 27
2.27 Madagascar 28
2.28 Malawi 28
2.29 Mali 29
2.30 Mauritania 30
2.31 Mauritius 30
2.32 Morocco 31
2.33 Mozambique 32
2.34 Namibia 32
2.35 Niger 33
2.36 Nigeria 34
2.37 Republic of Congo 35
2.38 Reunion 35
2.39 Rwanda 36
2.40 Sao Tome E Principe 37
2.41 Senegal 37
2.42 Sierra Leone 38
2.43 Somalia 39
2.44 South Africa 39
2.45 Sudan 40
2.46 Swaziland 41
2.47 Tanzania 41
2.48 The Gambia 42
2.49 Togo 43
2.50 Tunisia 44
2.51 Uganda 45
2.52 Western Sahara 45
2.53 Zambia 46
2.54 Zimbabwe 47
3 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 48
3.1 Disclaimers & Safe Harbor 48
3.2 Icon Group International, Inc. User Agreement Provisions 49

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