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The 2010-2015 Outlook for Fencing Products in Europe - Product Image

The 2010-2015 Outlook for Fencing Products in Europe

  • Published: May 2009
  • Region: Europe
  • 54 pages
  • ICON Group International

WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for fencing products READ MORE >

1 INTRODUCTION 1
1.1 Overview 1
1.2 What is Latent Demand and the P.I.E.? 1
1.3 The Methodology 2
1.3.1 Step 1. Product Definition and Data Collection 4
1.3.2 Step 2. Filtering and Smoothing 5
1.3.3 Step 3. Filling in Missing Values 6
1.3.4 Step 4. Varying Parameter, Non-linear Estimation 6
1.3.5 Step 5. Fixed-Parameter Linear Estimation 7
1.3.6 Step 6. Aggregation and Benchmarking 7
1.3.7 Step 7. Latent Demand Density: Allocating Across Cities 7
2 EUROPE 9
2.1 Executive Summary 9
2.2 Albania 10
2.3 Andorra 11
2.4 Austria 12
2.5 Belarus 13
2.6 Belgium 14
2.7 Bosnia and Herzegovina 15
2.8 Bulgaria 15
2.9 Croatia 16
2.10 Cyprus 17
2.11 Czech Republic 17
2.12 Denmark 18
2.13 Estonia 19
2.14 Finland 20
2.15 France 21
2.16 Georgia 22
2.17 Germany 22
2.18 Greece 23
2.19 Hungary 24
2.20 Iceland 25
2.21 Ireland 26
2.22 Italy 26
2.23 Kazakhstan 27
2.24 Latvia 28
2.25 Liechtenstein 29
2.26 Lithuania 30
2.27 Luxembourg 30
2.28 Malta 31
2.29 Moldova 32
2.30 Monaco 32
2.31 Norway 33
2.32 Poland 34
2.33 Portugal 35
2.34 Romania 36
2.35 Russia 37
2.36 San Marino 38
2.37 Slovakia 38
2.38 Slovenia 39
2.39 Spain 40
2.40 Sweden 41
2.41 Switzerland 42
2.42 The Netherlands 43
2.43 The United Kingdom 44
2.44 Ukraine 45
3 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 46
3.1 Disclaimers & Safe Harbor 46
3.2 Icon Group International, Inc. User Agreement Provisions 47

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