The 2009 Import and Export Market for Apple Juice in Argentina
ICON Group International, May 2009, Pages: 19
On the demand side, exporters and strategic planners focusing on apple juice in Argentina face a number of questions. Which countries are supplying apple juice to Argentina? How important is Argentina compared to others in terms of the entire global and regional market? How much do the imports of apple juice vary from one country of origin to another in Argentina? On the supply side, Argentina also exports apple juice. Which countries receive the most exports from Argentina? How are these exports concentrated across buyers? What is the value of these exports and which countries are the largest buyers?
This report was created for strategic planners, international marketing executives and import/export managers who are concerned with the market for apple juice in Argentina. With the globalization of this market, managers can no longer be contented with a local view. Nor can managers be contented with out-of-date statistics which appear several years after the fact. I have developed a methodology, based on macroeconomic and trade models, to estimate the market for apple juice for those countries serving Argentina via exports, or supplying from Argentina via imports. It does so for the current year based on a variety of key historical indicators and econometric models.
In what follows, Chapter 2 begins by summarizing where Argentina fits into the world market for imported and exported apple juice. The total level of imports and exports on a worldwide basis, and those for Argentina in particular, is estimated using a model which aggregates across over 150 key country markets and projects these to the current year. From there, each country represents a percent of the world market. This market is served from a number of competitive countries of origin. Based on both demand- and supply-side dynamics, market shares by country of origin are then calculated across each country market destination. These shares lead to a volume of import and export values for each country and are aggregated to regional and world totals. In doing so, we are able to obtain maximum likelihood estimates of both the value of each market and the share that Argentina is likely to receive this year. From these figures, rankings are calculated to allow managers to prioritize Argentina compared to other major country markets. In this way, all the figures provided in this report are forecasts that can be combined with internal information sources for strategic planning purposes.
After the worldwide summary in Chapter 2 of both imports and exports of apple juice, Chapter 3 goes into detail on imports, but for each major country of origin serving Argentina. A “major” market is defined as a country where Argentina represents a substantially large share of either imports or exports. For each major country exporting to Argentina, one can thus observe how important Argentina is to that exporting country compared to other countries of the world. Chapter 4 does the same, but for exports of apple juice originating from Argentina, for each major country of destination. In doing so, one can discover the share that Argentina has in each major market; this share value is often used as a measure of competitiveness for Argentina. In all cases, the total dollar volume and percentage share values by major trading partner are provided. Combined, Chapters 3 and 4 present a the total picture for imports and exports of apple juice to and from Argentina to and from all other major countries in the world. "Apple Juice" as a category is defined in this report following the definition given by the United Nations Statistics Division Classification Registry using the Standard International Trade Classification, Revision 3 (SITC, Rev. 3). The SITC code that defined "apple juice" is 05994 . For more information on this definition, please refer to the following web site:
http://unstats.un.org/unsd/cr/registry/regcs.asp?Cl=14&Lg=1&Co=059 .
1 INTRODUCTION AND METHODOLOGY 6
2 ARGENTINA AND THE WORLD MARKET 8
2.1 Imports in Argentina in 2009 8
2.2 Exports from Argentina in 2009 8
3 IMPORTS IN ARGENTINA 9
3.1 Europe 9
3.1.1 Italy 9
3.2 Latin America 10
3.2.1 Brazil 10
4 EXPORTS FROM ARGENTINA 11
4.1 Africa 11
4.1.1 South Africa 11
4.2 Europe 12
4.2.1 Italy 12
4.2.2 Russia 13
4.3 Latin America 14
4.3.1 Guatemala 14
4.3.2 Mexico 14
4.3.3 Uruguay 14
4.4 North America & the Caribbean 15
4.4.1 Canada 15
4.4.2 the United States 16
4.4.3 Trinidad and Tobago 17
5 DISCLAIMERS, WARRANTEES, AND USER AGREEMENT PROVISIONS 18
5.1 Disclaimers & Safe Harbor 18
5.2 ICON Group Ltd. User Agreement Provisions 19
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