- Language: English
- Published: February 2013
Opportunities and Key Players in Sports Nutrition: Emerging Ingredients, Key Trends and Market Forecasts
- Published: July 2009
- 174 Pages
- Scripp Business Insights
Recent data suggests the global sports nutrition market is currently valued at between $27-32bn. The term 'sports nutrition' implies use only by individuals involved in sports, however it is no longer the exclusive domain of only professional athletes and sports people. Consumption of sports nutrition products attracts a diverse audience, from teenage girls drinking Gatorade for energy for soccer, to workers consuming sports nutrition products to take part in weekend sporting activities.
‘Opportunities and Key Players in Sports Nutrition: Emerging ingredients, key trends and market forecasts’ is a nutrition report published by Business Insights that identifies current sports nutrition and ingredient trends, and examines recent developments in evolving consumer profiles and motivations behind purchasing decisions. It also provides a unique overview of key fiscal and demographic factors impacting the EU and North American markets, with a specific focus on performance nutrition
Sports foods and beverages grow at CAGR of 5.3% between 2008-13. With a market value in sales of over $3.1bn forecast by 2013 sports foods and beverages will remain a significant market for sports nutrition.
Improving economies and population growth in emerging markets such as China, south-east Asia and Latin America is driving increased demand for nutritional products, and in particular sports nutrition products.
Total EU consumer spend on sports nutrition in Germany, Italy and the UK represents almost 60% of the total market. Germany leads the market, with $719m of sports nutrition expenditure in 2008, and this is forecast to increase to $783m by 2013.
The current sports nutrition market within the US was worth $3.5bn in 2008. Although the category has expanded by 4.7% (CAGR 2003-2008), Business Insights expects a slowdown to a projected growth of 3.8% over the period 2008-2013.
Use this report to...
- Identify the drivers and key issues that are shaping sports nutrition categories across the EU and the US and understand how they will impact product formulation and marketing in 2009 and beyond.
- Understand the latest trends and developments in sports nutrition and the impact of external factors such as packaging on consumer purchasing habits.
- Quantify future growth areas in the sports nutrition market based on this report’s analysis and forecasts by region (US, EU) and categories from 2008-2013.
- Benchmark your competitive position against other players in the sports nutrition market using this report’s analysis of the performance of key players including Iovate, Cytosport, Optimum Nutrition, EAS, BSN, US Nutrition, MRI, Xyience, Multipower, Maximuscle and Lucozade.
Consumer Trends. Sports nutrition is no longer the sole domain of athletes and is bypassing the stigma of being just for bodybuilders. Sports nutrition is now working its way into the acceptance of consumers seeking out a healthier lifestyle.
New Product Development. Innovation drives the sports nutrition category as consumers seek the holy grail of natural performance enhancement and brands aim to create a point of differentiation in the marketplace.
Increase in Sports Women. The participation of women in sport and exercise is significantly on the rise. In 2003, more than half of all frequent (100 or more times per year) fitness participants were female.
Private Label. The current economic downturn in the US has led to strong sales and increases for private label products in all categories. High priced sports nutrition is no exception.
Your questions answered...
- Which are the fastest growing categories in sports nutrition and do they differ across countries?
- What are the current trends and market drivers within the sports nutrition markets?
- How significant are external factors such as packaging to the final purchase decision?
- Which companies are currently positioned to become dominant players in the sports nutrition market?
- What new ingredients and product categories present new opportunities in the field of performance nutrition? SHOW LESS READ MORE >
Opportunities and Key Players in Sports Nutrition Executive summary
Consumers and market drivers
Regulatory opportunities and challenges
The future of sports nutrition
Chapter 1 Introduction
What is sports nutrition?
Sports foods & beverages
Sports nutrition supplements
Chapter 2 Consumers and market drivers
Who is the sports nutrition consumer?
Bodybuilder & elite athletes
Occasional & accidentals
Consumer market drivers
Changing consumer profile
Increasing growth in health club attendance and physical activity
The rise of the sportswoman
Boomers keep on booming
Age is no longer a limitation
The emergence of niche consumer groups
Consumer attitudes and behaviors
Innovation versus aspiration
Performance for the masses
Need for convenience
Taste is still king
Chapter 3 Market analysis and forecasts to 2013
US sales and growth
The future of the sports nutrition by channel
Chapter 4 Regulatory opportunities and challenges
Defining the EU regulatory framework
Food Supplements Directive
Maximum permitted levels (MPL)
Foodstuffs intended for particular nutritional uses
Sports nutrition directive
Nutrition and health claims made on foods
Unfair trading regulations
Traditional Herbal Medicines Products Directive (THMPD)
European Advertising Standards Authority
What is self-regulation?
What are SROs?
What does an SRO do?
When self-regulation fails
ASA and the CAP code – focusing on the UK
Maximum permitted levels
Defining the US regulatory framework
Dietary Supplement Health and Education Act of 1994
Nutrition Labeling and Education Act (NLEA) of 1990
Food and Drug Administration Amendments Act of 2007
Trilateral Cooperation Charter
What is Significant Scientific Agreement?
FTC and testimonials
Increased ingredient enforcement
Label claims – US system pros and cons
Low level regulation and open innovation
Foods as supplements
Chapter 5 Sports nutrition brand analysis
US sports nutrition – company case studies
Innovation and NPD
Iovate SWOT analysis
Innovation and NPD
CytoSport SWOT analysis
Optimum Nutrition SWOT analysis
EAS SWOT analysis
Bio-Engineered Supplements and Nutrition
Innovation and NPD
BSN SWOT analysis
Direct to consumer/online
US Nutrition SWOT analysis
Medical Research Institute
Innovation and NPD
MRI SWOT analysis
Innovation and NPD
Xyience SWOT analysis
EU sports nutrition – company case studies
Multipower SWOT analysis
Maximuscle SWOT analysis
Lucozade SWOT analysis
Chapter 6 The future of sports nutrition
Overview of the market
Consumer and brand trends
Brands take positive action against contaminated supplement claims
Commoditization and the move online
The perception of efficacy
Growth in emerging markets
Heat Shock Protein activators
Natural testosterone boosters
Ready-to-drink nutrition shakes
Sports nutrition for breakfast
Reusable packaging and refills
Ingredient predictions and future category innovations
Myogenic growth factors
Emergence of a new ingredient class: Polyamines
The end of prohormones
Insulin enhancement and muscle growth
Delivery systems are still a product driver, but are they efficacious?
Summary and conclusions
Chapter 7 Conclusions, key messages and applications
Successful strategies for sports nutrition brands
Know your customer
Be part of the daily ritual
Create a clear consistent message
Q&A with Eric Nardulli
Q&A with Dr Tim Ziegenfuss
List of Figures
Figure 1.1: The evolution of sports nutrition
Figure 2.2: Key sports nutrition consumer groups
Figure 2.3: Sports nutrition consumer market drivers
Figure 3.4: Core European and US sports nutrition market value ($m), 2003-2013
Figure 3.5: Core European sports nutrition market value ($m), 2003-2013
Figure 3.6: Core European sports nutrition market by country ($m), 2008
Figure 3.7: Core European sports nutrition market by category ($m), 2008
Figure 3.8: US sports nutrition market value ($m), 2003-2013
Figure 3.9: US sports nutrition market by country ($m), 2008
Figure 4.10: Ortis happy plus St John’s Wort
Figure 5.11: Iovate Sports Nutrition products
Figure 5.12: Iovate SWOT analysis
Figure 5.13: CytoSport sports nutrition products
Figure 5.14: CytoSport SWOT analysis
Figure 5.15: Optimum Nutrition sports nutrition products
Figure 5.16: Optimum nutrition SWOT analysis
Figure 5.17: EAS sports nutrition products
Figure 5.18: EAS SWOT analysis
Figure 5.19: BSN sports nutrition products
Figure 5.20: BSN SWOT analysis
Figure 5.21: US Nutrition sports nutrition products
Figure 5.22: US Nutrition SWOT analysis
Figure 5.23: MRI sports nutrition products
Figure 5.24: MRI SWOT analysis
Figure 5.25: Xyience sports nutrition products
Figure 5.26: XYIENCE SWOT analysis
Figure 5.27: Multipower sports nutrition products
Figure 5.28: Multipower SWOT analysis
Figure 5.29: Maximuscle sports nutrition products
Figure 5.30: Maximuscle SWOT analysis
Figure 5.31: Lucozade sports nutrition products
Figure 5.32: Lucozade SWOT analysis
Figure 6.33: Muscletech Myoshock HSP and MRI HSP Active
Figure 6.34: Muscletech Cryotest, ADS Pronabolin and Gaspari Nutrition Halodrol
Figure 6.35: CytoSport's Muscle Milk, Labrada Lean Body, and Gainomax Recovery
Figure 6.36: Everlast licensed brand
Figure 6.37: ROKIT Fuel Sports Cereal
Figure 6.38: MASS FI reusable tub
Figure 6.39: Muscletech Ignition Stix, Muscle Milk Ready to Drink and Gatorade packets
Figure 6.40: Flexible packaging from AMP, EAS and Optimum Nutrition
Figure 6.41: Muscletech nanotechnology delivery
Figure 7.42: Successful strategies for sports nutrition brands
Figure 7.43: Maximuscle diet range
Figure 7.44: GSK and Alli®
Figure 7.45: Consumer technology
List of Tables
Table 3.1: Core European and US sports nutrition market value ($m), 2003-2013
Table 3.2: Core European sports nutrition market value ($m), 2003-2013
Table 3.3: Core European sports nutrition market by country ($m), 2008
Table 3.4: Core European sports nutrition supplements market value by category ($m), 2003- 2013
Table 3.5: US sports nutrition market value ($m), 2003-2013
Table 3.6: US sports nutrition supplements market value by category ($m), 2003-2013