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Opportunities and Key Players in Sports Nutrition: Emerging Ingredients, Key Trends and Market Forecasts Product Image

Opportunities and Key Players in Sports Nutrition: Emerging Ingredients, Key Trends and Market Forecasts

  • Published: July 2009
  • 174 Pages
  • Scripp Business Insights

Recent data suggests the global sports nutrition market is currently valued at between $27-32bn. The term 'sports nutrition' implies use only by individuals involved in sports, however it is no longer the exclusive domain of only professional athletes and sports people. Consumption of sports nutrition products attracts a diverse audience, from teenage girls drinking Gatorade for energy for soccer, to workers consuming sports nutrition products to take part in weekend sporting activities.

‘Opportunities and Key Players in Sports Nutrition: Emerging ingredients, key trends and market forecasts’ is a nutrition report published by Business Insights that identifies current sports nutrition and ingredient trends, and examines recent developments in evolving consumer profiles and motivations behind purchasing decisions. It also provides a unique overview of key fiscal and demographic factors impacting the EU and North American markets, with a specific focus on performance nutrition

Key Findings

Sports foods and beverages grow at CAGR of 5.3% between 2008-13. With a market value in sales of over $3.1bn forecast by 2013 sports foods and beverages will remain READ MORE >

Opportunities and Key Players in Sports Nutrition Executive summary
Consumers and market drivers
Regulatory opportunities and challenges
The future of sports nutrition

Chapter 1 Introduction
Summary
Introduction
What is sports nutrition?
Performance nutrition
Definitions:
Sports foods & beverages
Sports nutrition supplements

Chapter 2 Consumers and market drivers
Who is the sports nutrition consumer?
Bodybuilder & elite athletes
Sports active
Recreational lifestyle
Occasional & accidentals
Consumer market drivers
Changing consumer profile
Increasing growth in health club attendance and physical activity
The rise of the sportswoman
Boomers keep on booming
Age is no longer a limitation
The emergence of niche consumer groups
Consumer attitudes and behaviors
Innovation versus aspiration
Performance for the masses
Need for convenience
Taste is still king

Chapter 3 Market analysis and forecasts to 2013
Summary
Global overview
Core Europe
Market overview
By country
By category
US
US sales and growth
By category
The future of the sports nutrition by channel

Chapter 4 Regulatory opportunities and challenges
Summary
Global overview
Defining the EU regulatory framework
Food Supplements Directive
Maximum permitted levels (MPL)
Foodstuffs intended for particular nutritional uses
Sports nutrition directive
Nutrition and health claims made on foods
Unfair trading regulations
Traditional Herbal Medicines Products Directive (THMPD)
Mutual recognition
European Advertising Standards Authority
What is self-regulation?
What are SROs?
What does an SRO do?
When self-regulation fails
ASA and the CAP code – focusing on the UK
Challenges
Nutrient profiling
Maximum permitted levels
Opportunities
Mutual recognition
Article 13.5
Defining the US regulatory framework
Dietary Supplement Health and Education Act of 1994
Nutrition Labeling and Education Act (NLEA) of 1990
Food and Drug Administration Amendments Act of 2007
Trilateral Cooperation Charter
Challenges
What is Significant Scientific Agreement?
FTC and testimonials
Citizen's Petitions
Increased ingredient enforcement
Opportunities
Label claims – US system pros and cons
Low level regulation and open innovation
Foods as supplements

Chapter 5 Sports nutrition brand analysis
Summary
Introduction
Methodology
US sports nutrition – company case studies
Iovate
Summary
Company overview
Growth strategies
Acquisition
Litigation
Innovation and NPD
Iovate SWOT analysis
CytoSport
Summary
Company overview
Growth strategies
Mass distribution
Innovation and NPD
CytoSport SWOT analysis
Optimum Nutrition
Summary
Company overview
Growth strategies
Focus
Optimum Nutrition SWOT analysis
EAS
Summary
Company overview
Growth strategies
EAS SWOT analysis
Bio-Engineered Supplements and Nutrition
Summary
Company overview
Growth strategies
Female market
Beyond bodybuilding
Innovation and NPD
BSN SWOT analysis
US Nutrition
Summary
Company overview
Growth strategies
International
Direct to consumer/online
Vertical integration
US Nutrition SWOT analysis
Medical Research Institute
Summary
Company overview
Growth strategies
Innovation and NPD
MRI SWOT analysis
Xyience
Summary
Company overview
Growth strategies
Innovation and NPD
Xyience SWOT analysis
EU sports nutrition – company case studies
Multipower
Summary
Multipower SWOT analysis
Maximuscle
Summary
Maximuscle SWOT analysis
Lucozade
Summary
Company overview
Growth strategies
Lucozade SWOT analysis

Chapter 6 The future of sports nutrition
Summary
Overview of the market
Consumer and brand trends
Brands take positive action against contaminated supplement claims
Education
Commoditization and the move online
Private label
The perception of efficacy
Growth in emerging markets
Category trends
Heat Shock Protein activators
Natural testosterone boosters
Ready-to-drink nutrition shakes
Licensed brands
Sports nutrition for breakfast
Packaging trends
Reusable packaging and refills
Convenience
Flexible packaging
Ingredient predictions and future category innovations
Category innovation
Myogenic growth factors
Emergence of a new ingredient class: Polyamines
Exercise intervention
Supplementation
The end of prohormones
Insulin enhancement and muscle growth
Delivery systems are still a product driver, but are they efficacious?
Summary and conclusions

Chapter 7 Conclusions, key messages and applications
Summary
Introduction
Successful strategies for sports nutrition brands
Know your customer
Be part of the daily ritual
Be authentic
Create a clear consistent message
Support science
Geographic sensitivity
Appendix
Q&A with Eric Nardulli
Q&A with Dr Tim Ziegenfuss

Index

List of Figures
Figure 1.1: The evolution of sports nutrition
Figure 2.2: Key sports nutrition consumer groups
Figure 2.3: Sports nutrition consumer market drivers
Figure 3.4: Core European and US sports nutrition market value ($m), 2003-2013
Figure 3.5: Core European sports nutrition market value ($m), 2003-2013
Figure 3.6: Core European sports nutrition market by country ($m), 2008
Figure 3.7: Core European sports nutrition market by category ($m), 2008
Figure 3.8: US sports nutrition market value ($m), 2003-2013
Figure 3.9: US sports nutrition market by country ($m), 2008
Figure 4.10: Ortis happy plus St John’s Wort
Figure 5.11: Iovate Sports Nutrition products
Figure 5.12: Iovate SWOT analysis
Figure 5.13: CytoSport sports nutrition products
Figure 5.14: CytoSport SWOT analysis
Figure 5.15: Optimum Nutrition sports nutrition products
Figure 5.16: Optimum nutrition SWOT analysis
Figure 5.17: EAS sports nutrition products
Figure 5.18: EAS SWOT analysis
Figure 5.19: BSN sports nutrition products
Figure 5.20: BSN SWOT analysis
Figure 5.21: US Nutrition sports nutrition products
Figure 5.22: US Nutrition SWOT analysis
Figure 5.23: MRI sports nutrition products
Figure 5.24: MRI SWOT analysis
Figure 5.25: Xyience sports nutrition products
Figure 5.26: XYIENCE SWOT analysis
Figure 5.27: Multipower sports nutrition products
Figure 5.28: Multipower SWOT analysis
Figure 5.29: Maximuscle sports nutrition products
Figure 5.30: Maximuscle SWOT analysis
Figure 5.31: Lucozade sports nutrition products
Figure 5.32: Lucozade SWOT analysis
Figure 6.33: Muscletech Myoshock HSP and MRI HSP Active
Figure 6.34: Muscletech Cryotest, ADS Pronabolin and Gaspari Nutrition Halodrol
Figure 6.35: CytoSport's Muscle Milk, Labrada Lean Body, and Gainomax Recovery
Figure 6.36: Everlast licensed brand
Figure 6.37: ROKIT Fuel Sports Cereal
Figure 6.38: MASS FI reusable tub
Figure 6.39: Muscletech Ignition Stix, Muscle Milk Ready to Drink and Gatorade packets
Figure 6.40: Flexible packaging from AMP, EAS and Optimum Nutrition
Figure 6.41: Muscletech nanotechnology delivery
Figure 7.42: Successful strategies for sports nutrition brands
Figure 7.43: Maximuscle diet range
Figure 7.44: GSK and Alli®
Figure 7.45: Consumer technology

List of Tables
Table 3.1: Core European and US sports nutrition market value ($m), 2003-2013
Table 3.2: Core European sports nutrition market value ($m), 2003-2013
Table 3.3: Core European sports nutrition market by country ($m), 2008
Table 3.4: Core European sports nutrition supplements market value by category ($m), 2003- 2013
Table 3.5: US sports nutrition market value ($m), 2003-2013
Table 3.6: US sports nutrition supplements market value by category ($m), 2003-2013

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