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2009 Chinese Gamers Survey

Niko Partners, Aug 2009, Pages: 55


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The report provides:

- A survey of 1,850 Chinese gamers in 20 cities in 4 Chinese city tiers
- Key information for game developers, hardware makers and publishers
- Data and analysis on spending, behavior, demographics, preferences, PC and console hardware and accessories ownership, software purchasing, usage of Internet cafés, drivers for growth
- Take-aways include: 50% of Chinese gamers play PC offline games in addition to online games, on average gamers spend $52 per year on gaming, 84% of our survey sample owns a PC at home - far higher than national penetration rate of 14%, most gamers prefer the F2P model over subscription model for online games, 21% hard-core gamers

Target audience: game development studios, game publishers, game hardware makers, hedge funds, and game service providers


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