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Luxury Watches Snapshot Report 2009: Trend Report on the Luxury Watch Market
Unity Marketing, Aug 2009, Pages: 32
New study on the trends in the luxury jewelry market
Short, but sweet report with key facts and figures on the luxury market for jewelry. Entitled the Luxury Watch Snapshot Report 2009. This succinct trend report presents the busy marketer with 'just the facts, ma'am' in order to help them assess opportunities and shifts in what jewelry products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.
It includes details, facts and figures taken from Unity Marketing's Luxury Report 2009: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007 and 2008.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
- What watches, including men and women's casual and formal watches, are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
- Trends in men and women's formal watch purchases by material (i.e. gold, silver, platinum, etc.) and gemstone (i.e. diamonds, other precious stones, semi-precious stones, pearls, etc.)
- Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury watch purchases.
- Which retailers are the hot destinations for watch shopping, and which are still struggling to get into the game.
- Which of the more than 15 luxury watch brands included in the survey resonate most strongly with the affluent consumer, especially among the ultra-affluent segment (HHI $250,000) who are the most loyal customers for the leading luxury brands.
- What marketing messages affluent consumers find most attractive in the watch sector.
Customers who bought this item also bought
Luxury Jewelry Snapshot Report 2009: Trend Report on the Luxury Jewelry Market
The Luxury Report 2008: Who Buys Luxury, What They Buy and Why They Buy
The Jewelry And Watch Report 2007: A Consumer Insights Study Of The Jewelry And Watch Market
Luxury Consumers' Attitudes & Motivations Report
Luxury Wine & Spirits Snapshot Report 2009: Trend Report on the Luxury Wine & Spirits Market
Luxury Beauty Snapshot Report 2009: Trend Report on the Luxury Beauty, Cosmetics and Fragrances Market
Luxury Art and Antiques Snapshot Report
Jewelry Report, 2006 Update: The Who, What, Where, Why and How Much of Jewelry Shopping
Luxury Clothing & Apparel Snapshot Report 2009: Trend Report on the Luxury Clothing and Apparel Market
Luxury Furniture, Lamps & Floor Coverings Snapshot Report 2010
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