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Luxury Wine & Spirits Snapshot Report 2009: Trend Report on the Luxury Wine & Spirits Market
Unity Marketing, Aug 2009, Pages: 27
New study on the trends in the luxury wine & spirits market
Short, but sweet report with key facts and figures on the luxury market for wine and spirits. Entitled the Luxury Wine & Spirits Snapshot Report 2009. This succinct trend report presents the busy marketer with 'just the facts, ma'am' in order to help them assess opportunities and shifts in what jewelry products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases.
It includes details, facts and figures taken from Unity Marketing's Luxury Report 2009: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007 and 2008.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
- What types of wine and spirits are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
- Trends in purchase and spending in the wine and spirits category, as well as at the product level.
- Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury wine and spirits purchases.
- What marketing messages affluent consumers find most attractive in the jewelry sector.
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