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Luxury Automobile Snapshot Report 2009: Trend Report on the Luxury Car Market
Unity Marketing, Aug 2009, Pages: 27
New study from Unity Marketing reports on the trends in the luxury car market
short, but sweet report with key facts and figures on the luxury market for automobiles. Entitled the Luxury Automobile Snapshot Report 2009. This succinct trend report presents the busy marketer with 'just the facts, ma'am' in order to help them assess opportunities and shifts in the types of automobiles affluent consumers are buying and trends in how much they are spending.
It includes details, facts and figures taken from Unity Marketing's Luxury Report 2009: The Ultimate Guide to the Luxury Consumer Market, which is based upon quarterly surveys among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2007 and 2008.
Contained in this new concise snapshot report are these essential facts and figures that can give direction to luxury marketers' business and strategic plans.
- What types of automobiles are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
- Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury automobile product purchases.
- Who are the luxury automakers best prospects for future sales.
- What marketing messages affluent consumers find most attractive in the automobile sector.
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