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Africa & Middle East Telecom Insider / Vol. 1, No 5, Edition 8 - Africa and the Middle East: A Refuge for Battered Handset Vendors
Pyramid Research, Inc., Aug 2009, Pages: 18
AME is poised to be the fastest-growing mobile and handset market over the next five years, providing handset vendors with a refuge from global instability, according to a new report from the author.
In the midst of the tough conditions facing handset vendors, AME – a region in which we include Africa, the Gulf, Iran, Turkey, and the Levant – emerges as a bright spot. Africa and the Middle East: A Refuge for Battered Handset Vendors is a new report that analyzes the characteristics that distinguish the AME handset market from other regions and identifies unique opportunities for handset vendors, retailers, and operators to exploit. The report also details two of the region's largest handset markets, Nigeria and Turkey, and highlights very specific trends in categorically different markets.
Despite the decline in new global handset sales, Africa and the Middle East offers tremendous opportunities for vendors, notes Badii Kechiche, analyst at Pyramid Research and author of the report. 'For first quarter 2009, the leading handset manufacturers reported a 14 percent decline in their global sales compared with the year-earlier period; we expect this trend to continue throughout 2009 but to a lesser degree, with global sales of new handset units declining by 9 percent from 2008,' he says.
However, AME's size – the second-largest handset market – and potential as the fastest-growing mobile and handset market over the next five years will help shelter vendors from the wide fluctuations seen in other regions, such as Central and Eastern Europe. 'Between 2005 and 2008, AME was the fastest-growing handset market, with sales of new handsets growing at a 28 percent CAGR, compared with 16 percent globally,' says Kechiche. 'While Pyramid expects new handset sales in 2009 to decline 25 percent in Eastern Europe and 20 percent in Western Europe – markets driven by replacement purchases – Pyramid forecasts new handset sales in AME to be stable compared with 2008.'
'Pyramid believes the strong mobile services uptake witnessed in the AME region over the past few years will continue over the next five years, in turn maintaining strong new handset sales over the forecast period,' says Kechiche. 'By 2014, we forecast AME new handset sales to reach 230 million units, a 12 percent CAGR over 2008 sales figures compared with a 7 percent global average,' he adds. AME's diversified demand will generate growth for handsets at virtually all price points due to the large base of low-income subscribers and the fast growth in smartphone and 3G handset demand.
Africa and the Middle East: A Refuge for Battered Handset Vendors is part of the author’s Africa and the Middle East Telecom Insider report series.
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