|
|
 |
|
Viewing report
|
|
|
|
Content Licensing: Buying and Selling Digital Resources
Woodhead Publishing Ltd, Aug 2009, Pages: 200
This book
- practical tips for cost-effective licensing
- guidance on how to ensure the most effective use is made of electronic resources
- invaluable for publishers, libraries and distributors
- provides a complete introduction or can be read in sections
- guidance on book aggregation platforms (Google, Microsoft, et al)
This book is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It provides a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing takes place. What makes the book unique is that it examines licensing from a range of perspectives: it is not biased towards creator, consumer or distributor. It covers both dissemination by aggregators in online form, and by e-books.
Customers who bought this item also bought
Client Based Office Utility Market Shares, Strategies, and Forecasts, Worldwide, 2010 to 2016
Building a Digital Repository Program with Limited Resources
Entertainment Law: Forms and Analysis
Intellectual Property Licensing: Forms and Analysis.
Cyberlaw: Intellectual Property in the Digital Millennium.
Law Library Benchmarks, 2012-13 Edition
Keyword Intelligence: Keyword Research for Search, Social, and Beyond
Telepresence Market Shares, Strategies, Forecast, Worldwide 2010-2016
Advertising & Technology Collide: Semiconductor Companies, Technology Providers, Media Companies and Ad Agencies Partner to Move from Disruption to Monetization
Doing Business On The Internet: Forms and Analysis
|
|
|
|
