European consumer confidence has been more seriously damaged by the global economic downturn than elsewhere, and the accompanying dampened expectations must be acknowledged when meeting customers’ financial needs.
Scope
- Detailed analysis documenting European consumers recessionary mindset and how this influences perceptions about current and future prospects
- Insights highlight how the economic downturn has affected emotional wellbeing and financial security in Europe compared to the global average
- Detail discussion of what the downturn means for saving and investment products and what must be done to once again engage consumers
- In-depth analysis into Europes growing online banking markets highlighting important opportunities for FS providers
Highlights of this title
Recessionary pressures have caused the European consumer to stand still, uncertain of what move to make. European financial service providers need to take this on board when trying to market their products, reassuring the consumer enough to entice them to make positive changes.
Stress and happiness indictors are important to note as they reveal the state of mind of the European consumer. Faced with the uncertainty of the economic and financial landscape there exists an opportunity for financial services to supply products that provide peace of mind.
Key reasons to purchase this title
- Gain a detailed understanding of changing consumer attitudes amid the global downturn in order to build appropriate recessionary strategies
- Assist consumer segmentation and targeting efforts by accessing data from The Global FS Consumer Insight survey
