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Amy's Kitchen Case Study: from start-up to leading natural and organic frozen food brand
Datamonitor, Aug 2009, Pages: 11
This case study on Amys Kitchen forms part of The case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the natural and organic food company has become the leading natural frozen food brand in the US, benefiting in growing demand for organic food.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
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Amy`s Kitchen, Inc.
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