This case study on Ubank forms part of our new series highlighting best practice in specific areas of financial services.
Scope
- This case study analyses the key successful elements in Ubank's marketing and communication strategy
- The case study examines how the brand has developed to its current status and why it appeals to consumers so strongly
- The Financial Services Megatrend Framework is used to analyse the effectiveness of customer targeting strategies
Highlights of this title
UBank is offering a direct banking service that maintains a personal touch. It taps into the potential of Web 2.0, while avoiding the pitfalls that many direct offerings fall foul of. It leverages its knowledge of customer relationships in order to provide a service which is both simple and convenient.
Key reasons to purchase this title
- Gain insight into the methods used by important industry players to give them a competitive edge
- Identify specific areas for operational improvements
- Capitalize on the knowledge of experienced companies when entering a new niche or market
