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Indian OSS and BSS Market Overview
Frost & Sullivan, Aug 2009, Pages: 43
OSS BSS Solutions Market Growing Rapidly in India
The remarkable growth of the Indian telecommunication industry has led to the increased demand for OSS BSS solutions. The decreasing average revenue per user (ARPU) in a predominantly pre-paid market has forced telecom service providers (TSPs) to look for alternate revenue sources such as value-added service (VAS) and increase focus on customer satisfaction. OSS BSS solution providers also have to meet increasing demand from the IT sector, which is trying to cope with a rapidly increasing subscriber base. Frost & Sullivan’s finds that functionality-wise, customer management (customer relationship management and billing) contributes the most to the revenue pie, followed by network management and emerging services such as service delivery platform (SDP).
Despite these developments, the scalability of IT systems is major concern and a significant requirement for any TSP in India. Thus, TSPs are likely to outsource end-to-end systems rather than selected functionalities, as is the practice in the more developed markets. 'The customer-centric approach by TSPs is the major force behind the growth of customer management systems, while scalability is the most sought after requirement from any OSS BSS solution,' says the analyst of this research.
The demand for OSS BSS solutions is expected to continue due to further refinements and innovations in engagement models. 'An increasing number of IT vendors will engage in revenue sharing models, heating up the competition,' notes the analyst. 'Competition in the market will further intensify with the entry of more TSPs as well as the rollout of 3G and mobile number portability (MNP). Solution vendors will do well to keep an eye on the requirements of TSPs and customize their offerings accordingly.
This Frost & Sullivan research service titled Indian OSS and BSS Market Overview provides analysis of operation support system and business support system (OSS BSS) market in India highlighting the functional areas and business models which are in demand.
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