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Broadcast Technologies for Traffic Information in China

SBD, Nov 2008, Pages: 19


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Traffic information in China TMC vs. VICS Who will win?

This report provides an overview of the on-going competition between RDS TMC and VICS to become established as the dominant technology for delivering traffic information to navigation systems in China. The report considers the competitive environment, together with the political and market forces that will influence the potential success of each technology. This study will be complemented during 2009 by our second report on traffic in China. This will provide a detailed analysis of each traffic service provider in terms of data collection, processing, distribution and coverage.

Make sure you choose the best technology

Fuelled by rapid growth in car ownership and increasing traffic congestion, the demand for traffic information in China has never been greater. Vehicle Manufacturers must choose between two solutions, Europe’s RDS TMC or Japan’s VICS. The stakes are high and failure to get this decision right could prove costly.

In ‘Broadcast technologies for traffic information in China’, the author's help simplifies the decision making process by providing insight into the technical options for the delivery of traffic information and analysing the relative strength of the two delivery methods.

This research will help you to:

- Understand the current market status and latest developments
- Determine the risk of launching RDS TMC or VICS traffic information services
- Enable you to make the right decision for the technology platform
- Plan a strategy and identify potential partners for delivering traffic information



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