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The Google Generation: Are ICT Innovations Changing Information Seeking Behaviour?
Woodhead Publishing Ltd, Nov 2009, Pages: 200
This book
- provides a one of the most comprehensive analyses yet on the evolving nature of information search behaviour
- combines a review of a wide range of international research evidence combined with original, cutting edge research
- is directed towards industry end-users and policy makers as well as academics with shared scholarly interests
- presents a distinctive generation-based analysis of information search behaviours
- identifies the complexity of digital divides and shows that age-related differences in use of new information and communications technologies are more sophisticated than previously realized.
This book examines original and secondary research evidence from international sources to determine whether there is a younger generation of learners who are adopting different styles of information search behaviour from older generations as a function of their patterns of use of online technologies. The book addresses the questions: might the widespread availability and use of search engines, such as Google, give rise to a different type of scholar who seeks out and utilises online information sources and thereby develops a different orientation to learning from older generations whose information seeking practices became established initially in the offline world.
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