The Google Generation: Are ICT Innovations Changing Information Seeking Behaviour? - Market Research Reports

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The Google Generation: Are ICT Innovations Changing Information Seeking Behaviour?

Description:

This book
- provides a one of the most comprehensive analyses yet on the evolving nature of information search behaviour
- combines a review of a wide range of international research evidence combined with original, cutting edge research
- is directed towards industry end-users and policy makers as well as academics with shared scholarly interests
- presents a distinctive generation-based analysis of information search behaviours
- identifies the complexity of digital divides and shows that age-related differences in use of new information and communications technologies are more sophisticated than previously realized.

This book examines original and secondary research evidence from international sources to determine whether there is a younger generation of learners who are adopting different styles of information search behaviour from older generations as a function of their patterns of use of online technologies. The book addresses the questions: might the widespread availability and use of search engines, such as Google, give rise to a different type of scholar who seeks out and utilises online information sources and thereby develops a different orientation to learning from older generations whose information seeking practices became established initially in the offline world.

Contents:

Introduction;

The rise of the information society;

The internet era;

Google generation: what is the evidence?
- Generational differences in learning;

The digital scholar;

What next?

Agenda

Barrie Gunter is Professor of Mass Communication and Head of the Department of Media and Communication, University of Leicester. Ian Rowlands is a Reader in Scholarly Communication at the School of Library, Archive and Information Studies at UCL and an active member of the Centre for Publishing and CIBER. David Nicholas is Professor of Information Studies and the Director of the School of Library, Archive and Information Studies at UCL. He is also the Director of the UCL Centre for Publishing and a Director of the CIBER research group.

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