The projections and forecasts in this report are for year-end 2009 and 2014 newspaper ad spending for all U.S. DMAs. They are based on calculations made using Q1, 2009 data. These projections are our first estimates for 2009 and 2014. They include only newspaper ad spending -- interactive or direct mail ad spending collected by newspapers is NOT included. These projections should not be used past the expiration date of Sept. 30, 2009.
