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LA$R (Local Ad Spend Report)
Borrell Associates Inc., Sep 2009
A LA$R (Local Ad Spend Report) identifies specific business categories in a chosen market that are most likely to produce ad sales online and in 10 other media.
The LA$R details the revenue opportunities and give managers a foundation for making consultative sales presentations to prospects in those categories. The ad spend figures can be used to budget sales and estimate ROI for your online, print, or broadcast operations
Conversely, the report also presents the amounts that each advertising medium receives from each of the business categories, with a summary of their relative shares of total ad spending. Both views give separate estimates of spending by advertisers located inside and those located outside the market.
A LA$R report also includes promotional marketing data (non-advertising expenditures) such as spending on trade shows, ad production, public relations, market research and sales force materials. Quarterly updates are available for a LA$R report.
Note: All LA$R Reports are produced from the most up-to-date data and are not immediately available for download after purchase. Once your LA$R report is complete, the publisher will contact you and provide you with the report in digital format.
The report takes 2-3 days to be delivered, however, sometimes this can take up to two weeks.
You will be required to define the market that you require the report for. The publisher's capabilities include the US, and Canada only. The reports can be produced from an entire country, a province or state, a county, a metropolitan area, a DMA, or MSA.
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