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Viewing report
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Broadband Enabled TV: Rise of the OTT Provider
The Diffusion Group, Sep 2009, Pages: 51
The exciting and rapidly evolving broadband-enabled TV market space is the focus a new two-part report series. Its purpose is to discuss Internet-based video services now (and soon to be) working their way to the living room TV. This first report will focus on the nature of these OTT video services, both generally and in terms of their specific features.
Services are beginning to appear on the Internet that target the Television Screen. This report, an update to Broadband Video: Redefining the Television Experience, released in 2007, analyzes the market conditions, identifies key market trends and predicts likely market developments. Forecasts for the period 2009 through 2014 are presented for the number of households with a TV enabled for broadband video access, the number of active Internet Video TV households and for PPV and subscription revenue derived from Internet Video services to the television. Forecasts are worldwide segmented into the North American, European, Asian and rest-of-world regions.
This is the biggest change in television service delivery since the invention of cable. Those wishing to know how quickly the market for Internet video at the TV will develop, which regions will dominate and which business models to avoid this is the report for you.
The second report will address the physical platforms used to enable the delivery of Internet video to the home TV. It will assess the evolution of these platforms as well as the key market drivers and inhibitors market trends influencing their diffusion. As well, the second report will offer estimates of market share and usage by platform thru 2014.
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