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Viewing report
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Assessing Consumer Interest in Widget-Based Net-TV Applications
The Diffusion Group, Oct 2009
According to TDG’s primary research, more than three-fourth of adult broadband users perceive widget-based net-TV applications as a valuable addition to their TV experience. In fact, more than one-fourth of these same consumers believe these applications would be “extremely valuable.”
But which widget-based TV apps are most compelling to consumers? Which are most likely to differentiate new Internet-enabled TVs and video platforms? Which are most likely to lead consumers to spend more each month with their PayTV provider?
These billion-dollar questions have remained unanswered – until now. Earlier this year, TDG worked with Intel to evaluate 26 different widget-based net-TV applications in five separate categories including:
- 11 video applications such as an integrated video search/recommendation engine;
- Three music and photo applications such as online photo management and on-demand personalized music services such as Pandora;
- Three personalized advertising and media clipping applications;
- Six on-demand information applications such as news, weather, sports, and stocks; and
- Three online shopping (eBay), instant messaging, and TV-based social network applications.
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