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U.S. and Western Europe Intumescent Coatings Markets
Frost & Sullivan, Aug 2009, Pages: 151
The study discusses about the intumescent coatings used in the hydrocarbon and the cellulosic markets in the United States and in the Western Europe.
Research Overview
This Frost & Sullivan research service titled U.S. and Western Europe Intumescent Coatings Markets provides key strategic and statistical information on the U.S. and western European markets. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: offshore and onshore hydrocarbon markets as well as interior and exterior cellulosic markets.
This analysis is available through the publisher's Chemicals & Materials Growth Partnership Service program. With continuous access to intelligence and resources from all seven perspectives of the Complex Business Universe, the Growth Partnership Services program ensures that you and your Growth Team™ are able to maintain a 360 Degree Perspective of the market. This comprehensive, objective information allows your company to mitigate risk, identify new opportunities, and drive effective strategies for growth. For more information on this custom subscription service, please click here.
Market Overview
Multi-functionality Is the Way Forward in the Intumescent Coatings Markets
To survive the current harsh economic climate, end-user companies of cellulosic and hydrocarbon coatings products have been deferring new projects and lengthening their maintenance intervals. Among many verticals, the construction market is also reeling under the impact of the slowdown, and its effects are expected to ripple into the cellulosic intumescent coatings market. In such a scenario, the U.S. and western European intumescent coatings markets’ supply far outweighs the demand. Small- and medium-sized enterprises (SMEs) across the United States and western Europe can reduce their in-process inventory by adopting the ‘just-in-time’ strategy, as it will also give them better control over the cash flow within the market value chain.
Further, market participants are attempting to woo back customers by offering multifunctional coatings, as end users are demanding additional functionality beyond aesthetic appeal and protective properties. Some of the added functions include cool roof, self-cleaning, and biocidal coatings. 'It is not a big leap to suggest that fire protection capability will eventually be incorporated into a broader set of coatings,' says the analyst of this research. 'Of course, its wider application and adoption will ultimately be determined by economics, that is, whether or not the technology can be produced at an appropriate price point.' Another marked trend in the intumescent coatings market is the greater usage of water-based coatings. Although these coatings offer a safe and cost-effective solution to customers, their short product lifecycle could restrain their potential. Market participants, however, will be buoyed by the backing of the local municipalities and fire marshals that prefer water-based intumescent coatings to solvent-based coatings, as the latter has larger quantities of volatile organic compounds (VOCs).
Being a dynamic market, intumescent coating products are highly technology-driven. The choice of a particular type of intumescent coating for a specific industry application depends on a wide range of factors. The fire rating levels for high-rise buildings have changed from 60 minutes of fire protection to 90 minutes and from 90 minutes to 120 minutes. 'In order to achieve higher fire ratings, intumescent manufacturers need to invest heavily in R&D to formulate new products,' notes the analyst. 'Additionally, drying time and coating applicability also play a crucial role in coating applications in new and maintenance projects.' Facility owners are becoming increasingly aware of the benefits of these products and have begun to choose them over their traditional products. For instance, the onshore hydrocarbon market had, for long, used light weight cementitious materials as a measure for passive fire protection systems. Major fire mishaps, such as the Piper Alpha Platform fire, forced them to abandon cementitious materials for intumescent coatings. Such shifts in customer preferences bode well for the intensely competitive market.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Offshore hydrocarbon market
- Onshore hydrocarbon market
- Interior cellulosic market
- Exterior cellulosic market
- Technologies
The following technologies are covered in this research:
- Water-based
- Solvent-based
- Epoxy-based
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