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Design Trends - Global & Indian And Their Implications On Key Sectors
Insight Instore, Aug 2009, Pages: 93
Design. Where all things begin.
Design today has evolved from being just something that makes a product or service look good to an industry or a process that facilitates development; to improve infrastructure, lifestyles, socio-cultural issues, education, literacy - the list is endless.
Design is now being seen as an important tool in developing products and services, that add meaningful value to the lives of people. Although this is just the start, more and more businesses and small enterprises are looking at design as a whole process than just a tactical tool. Investing in research and strategic design faculties is a growing trend in the global design industry. It uses human factor sensibilities and socio-cultural trends and incorporates them into its process in a wonderfully creative yet acceptable way.
Importantly, design has become consumer-centric. Every product or service created today absolutely needs to be designed around the end user. It is becoming more and more intuitive, interactive, friendly and multi-sensorial. Integrating the various aspects of anthropology, ethnography, demography, technology and business amongst others, Design facilitates meaningful innovations to give business that upper edge. Brands like Philips, Sony, Samsung and Apple, which are already design-centric organizations, are finding it easier to develop more meaningful product experiences for their end users. Many locally bred brands are following suit.
Specialized Design Research and Innovation cells within organizations are coming up in order to predict future consumption and lifestyle scenarios for their brands
Finally, Design is also about having fun. This trend study looks at 6 global design trends, 4 Indian design trends and uses all of 66 exhaustive examples to analyze the implications over 7 industries.
- Architecture Home & Housing
- Arts & Graphics
- Automotive
- Fashion
- Lifestyle
- Product
- Marketing & Advertising
Using graphics and pictures to communicate the trends, the publisher analyzes the implications on the various industries and here, their approach has been to be as non-linear as possible. Finally, the publisher puts together a few pointers which the publisher believes will offer insight into the area of design thinking and also stimulate ideas and actions in the right direction.
Useful for designers, developers, consultants, manufacturers, professionals in various sectors and ideators who are interested in this creative line of thinking
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