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E-Reader Product Development Trends and Market Scale Forecast, 2009 - 2013
Market Intelligence & Consulting Institute (MIC) [a division of Institute for Information Industry (III)], Sep 2009, Pages: 30
In the e-reader market, Amazon.com is aggressively pushing its reading service business model, while other vendors have chosen other market development strategies. This report focuses on ten e-reader products released by six vendors, including: Amazon.com, Sony, Foxit, Endless Ideas, Bookeen, Tianjin Jinke.
As part of this research, user evaluations and opinions of these e-reader products were collected, with 205 effective samples. Through a dummy variable multiple linear regression analysis model, e-reader prices and benefits are examined, in order to identify key product benefits that influence e-reader price differences. This provides understanding of consumers' usage preferences for e-readers. Furthermore, electronic content development in the book market is analyzed. Based on the product lifecycle theory, an e-reader market scale forecast model is created in order to provide a forecast of e-reader market scale for the period 2009-2013.
Key topics covered:
1. Specifications and key functions of ten e-reader products released by six vendors, including: Amazon.com, Bookeen, Endless Ideas, Foxit, Sony, Tianjin Jinke
2. Product benefits of e-reader products as perceived by users and the influence of these product benefits on e-reader prices
3. Price-benefit competitive positioning of key e-reader vendors' mainstream models
4. Book market trends, including total sales value in the book market and reading habits of consumers
5. E-reader market scale forecast for the period 2009-2013, including shipment volume, shipment value and e-reader display size share forecast
6. Companies and organizations analyzed or mentioned in the report include: Amazon.com, Bookeen, Endless Ideas, Foxit, Sony, Tianjin Jinke
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