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Global Cheese Market 2009
Proteus Insight, May 2009, Pages: 314
This is a report on the Global Cheddar Cheese market. The publisher is a marketing research consultancy that focuses on the global cheese and whey industries.
The report includes:
- Information on supply and usage in 89 markets.
- The report provides information on volume and value, manufacturer supply, channel distribution, low fat and local production versus imports at country and regional level.
- Product sub-sectors include deli, cut and wrap, slices, shredded, powdered and industrial.
- Food Service versus Industrial versus Retail (deli versus packed)
- The year series is 2004 to 2008 with forecasts to 2013.
The publisher's research methodology is based on a two stage approach to gathering and analysing data.
Stage 1: Utilisation of In-House Resources
Main sources of secondary data include:
- Specialist trade press
- Links with audit organisations
- Trade associations
- Company annual reports
- Independent analysts' reports
- Financial and mainstream press coverage.
Stage 2: Field Research
Conducted in relevant markets and include:
- Trade Interviews: The publisher's contact throughout the international dairy processing industry allows us to talk directly to key industry players to gain their view of the market or industry being analysed.
- Store checks: Store checks are carried out by the publisher's network of market analysts who confirm products, manufacturers and brands available in selected markets.
DEFINITION OF TERMS USED IN THE REPORT
- Artisanal cheese: Cheese that is produced by small companies (i.e. less than 50 persons) that produce cheese for their immediate locality and have very little branding and/or national distribution. In the case of cheddar, artisanal production means up to 1,500 tonnes per annum.
- Industrial cheese: Cheese used in the preparation of processed meals, but not including processed cheese. This is done so as to avoid double counting of volumes, particularly when attributing it to suppliers.
- Block: These product formats include pack sizes from 250g blocks/loaves up to 40lb blocks or larger industrial size cheddar, i.e. 640lb.
- Cut&Wrap: Usually portions, whether triangle or squares, of varying pack sizes <1kg, in vacuum sealed packs.
- Strings: Strings or sticks are retail formats typically marketed to children or as “on the go” snacks.
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