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Communications Markets in Guatemala - 2009 Edition
Pyramid Research, Inc., Aug 2009, Pages: 28
The telecommunications market in Guatemala is expected to grow at a CAGR of 5.3 percent over the next five years, reaching $2.8 billion in 2014, with mobile data, broadband, and pay-TV leading the expansion, according to this latest report.
Communications Markets in Guatemala offers a precise, incisive profile of the country's converged telecommunications, media, and technology sectors based on proprietary data from our research in the Guatemalan market. The 28-page report provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services, and monitors the introduction and spread of new technologies such as WiMax, IPTV, and VoIP. This executive study provides a comprehensive view of the Guatemalan communications market by analyzing key trends, evaluating near-term opportunities and assessing upcoming risks factors.
The telecommunications market in Guatemala, the largest in Central America, will expand at a CAGR of 5.3 percent to reach $2.8 billion by 2014, when pay-TV, fixed broadband, and mobile data will be the main contributors, notes Jose Magana, analyst at Pyramid Research and author of the report. 'We see interesting opportunities in mobile data services where messaging, mobile Internet, and mobile broadband could close the gap in communications that fixed services could not,' he adds.
Mobile data will expand at a CAGR of 13.7 percent over the next five years. 'Though messaging will remain the main source of revenue, connectivity will gain more than 10 percentage points of total revenue fueled by mobile Internet and mobile broadband,' explains Magana. 'Entertainment will also gain traction among mobile services, with mobile music expanding more than 50 percent over the next five years,' he says.
Broadband will also enjoy a fast rise during the forecast period. 'Since penetration of households still remains at 4 percent, there is plenty of opportunity for operators to grab additional subscriptions,' notes Magana. An example of this is Claro, which through its Turbonett brand, offers laptops from $18 per month and fixed postpaid connections from $16. 'We forecast broadband will generate $87 million by 2014 from $36 million in 2009,' he concludes.
Communications Markets in Guatemala is part of the author’s Latin America Country Intelligence Report Series. The author’s premium Country Intelligence Reports are the industry's best available analysis on market trends, regulatory environments, and competitive dynamics for 60 countries worldwide.
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