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PhoCusWright’s Asia Pacific Online Travel Overview Third Edition
PhoCusWright, Sep 2009
PhoCusWright's Asia Pacific Online Travel Overview Third Edition offers a comprehensive review of the Asia Pacific travel market, its size, growth, and online sales potential. The report delves into the fragmented nature of the APAC travel and tourism industry and the region's vulnerability to recent economic challenges. PhoCusWright's Asia Pacific Online Travel Overview Third Edition offers detailed summaries of five key markets: Australia/ New Zealand, China, India, Japan and Singapore. It also reviews Hong Kong, Macau, Korea, Malaysia, Taiwan and Thailand. The report features market sizing for 2008 and projections through 2011 for both the total travel market and the online leisure/unmanaged business travel opportunity. PhoCusWright's Asia Pacific Online Travel Overview Third Edition offers the most valuable analysis of the challenges and opportunities for growth and innovation in the Asia Pacific region.
Fresh, new data determines if emerging markets like China and India are continuing their meteoric path and how the current economic crisis has affected mature countries like Japan and Australia.
PhoCusWright interviewed executives from more than 30 Asia Pacific-based airlines, hotels, tour operators, rail companies, online travel agencies, traditional travel agencies and travel technology companies.
PhoCusWright's Asia Pacific Online Travel Overview Third Edition includes:
- Market size and projections for the Asia Pacific total and online leisure/unmanaged business travel market
- Breakouts by channel (online travel agency vs. intermediary) and sector (air, lodging, car rental and rail)
- Market share and channel share figures
- Online penetration forecasts by market
- Comprehensive analysis of Australia/New Zealand, China, India, Japan and Singapore
- Review of upcoming markets like Macau, Korea, Taiwan and Indonesia
PhoCusWright's Asia Pacific Online Travel Overview Third Edition measures the current composition of the Asia Pacific market and shines a spotlight on current challenges that may change the future of travel in the region.
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