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Local Online Ad Detail: LOAD
Borrell Associates Inc., Sep 2009
This Borrell Assoicates' Local Online Ad Detail (LOAD) report shows how 100 business categories allocate their online advertising budget across banner ads, search, e-mail and streaming A/V. Armed with this information, your sales teams can target the categories that are most active in the online formats you support; they can know which interactive media they are likely to be selling against before they walk in the door; and they can educate prospects about how businesses like theirs are advertising online. The report provides a forecast of spending for each of the categories, so you can design products for the categories that are slated for the most growth.
You will be required to define the market that you require the report for. The publisher's capabilities include the US, and Canada only. The reports can be produced from an entire country, a province or state, a county, a metropolitan area, a DMA, or MSA
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