|
|
 |
|
Viewing report
|
|
|
|
Media Profile Report
Borrell Associates Inc., Jan 2009
Borrell Associates' Media Usage Report provides a snapshot of local media usage – including newspapers, coupons, online services, and overall broadband/Internet usage – in a defined market. This report also illustrates the levels of online spending by consumers on key items such as clothing, computer software, books, etc and the leading reasons for visiting Web sites. Borrell Associates use a combination of Scarborough Research’s data (updated twice a year) and the Claritas PRIZM cluster segmentation.
Also Included:
- Leading reasons for online usage (e.g., visited auto site)
- National sites visited
- Online purchases and amounts spent online
- Broadband penetration rates
- Breakouts by infrequent, moderate and heavy Internet users
- Demos (age, gender, income, etc.) of online users
You will be required to define the market that you require the report for. The publisher's capabilities include the US, and Canada only. The reports can be produced from an entire country, a province or state, a county, a metropolitan area, a DMA, or MSA
Product samples
A sample for this product is available. Please Login/Register to download this sample.
Customers who bought this item also bought
Online Advertising - Global Strategic Business Report
Email and Online Marketing in Financial Services in the United States 2010
Social Network Advertising - Global Strategic Business Report
Budgeting for 2012: Local Online Advertising Forecasts and Key Growth Opportunities
Benchmarking Local Online Media: 2010 Revenue Survey
Internet Advertising Market Assessment 2007
Local Online Ad Detail: LOAD
Advertising - Global Outlook
Location Based Advertising (LBA) - Global Strategic Business Report
Brand Marketing Via Video Social Networking Sites
|
|
|
|
