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An Analysis of OE Telematics Services in China


Description: Definitive source on current and emerging telematics in China

Finding a route to market for OE telematics services in China...

As OE telematics start to emerge in China, the author provides an overview of the current and planned service launches along with market forecasts and the key issues vehicle manufacturers and service providers are facing with licensing, partnerships and public sector constraints.

An analysis of OE telematics service in China” describes the activities of the vehicle manufacturers and service providers leading the way on telematics so that you can identify the successful strategies required for entering this growing market.

This report will help you to:

- Realise the importance of selecting and cooperating with the right Chinese telematics service provider
- Understand who are the key players in the telematics service provider market, both foreign and domestic
- Understand the challenges and potential barriers to launching telematics in China and the solutions adopted to date
- Learn what services leading vehicle manufacturers will offer including the availability, coverage and partnership agreements

About the Author

Stephen Longden - ITS and Telematics Specialist

Stephen achieved an MSc in Transport Planning and Management at the University of Westminster, before becoming the editor of The Intelligent Highway magazine. He has investigated a variety of ITS applications and is widely regarded as an expert on emerging markets such as China and emerging initiatives such as eCall.


Contents: 1. Executive summary
1.1 Introduction
1.2 Summary of key points
1.3 Report structure

2. Telematics in China
2.1 Emerging OE services
2.2 Key issues
2.2.1. Public authority licensing
2.2.2. Public Safety Answering Point (PSAP) structure
2.2.3. Competition from mobile phone-based services
2.2.4. Will consumers pay?
2.3 Telecommunications network operators
2.4 Market forecasts

3. OE telematics service providers
3.1 MeToYou 95190
3.2 Shanghai OnStar
3.3 WirelessCar
3.4 Mondial
3.5 SK Telecom/E-Eye
3.5.1. Navjoy
3.5.2. Mobile in Vehicle
3.6 ATX

4. Toyota and Lexus G-Book
4.1 Summary table
4.2 G-Book launch
4.3 Service model and partners
4.3.1. MeToYou 95190
4.3.2. Toyota Motor (China) Investment Co Ltd
4.3.3. China Telecom
4.3.4. Denso
4.3.5. CenNavi/NavInfo
4.4 G-Book services
4.4.1. eCall emergency assistance
4.4.2. bCall breakdown assistance
4.4.3. Stolen vehicle tracking
4.4.4. Vehicle maintenance reminder
4.4.5. Operator assistance
4.4.6. Information services
4.4.7. G-Route Search navigation and traffic information
4.5 Impact of G-Book

5. GM OnStar
5.1 Summary table
5.2 OnStar launch
5.3 Service model and partners
5.3.1. Partners
5.4 OnStar services

6. Nissan StarWings
6.1 Summary table
6.2 StarWings launch
6.3 StarWings service

7. Audi
7.1 Summary table
7.1 Traffic information service

8. Ford Sync
8.1 Summary table
8.2 Sync launch
8.3 Sync services

9. Honda Easy Travel (aftermarket)
9.1 Easy Travel aftermarket system
9.2 Easy Travel services

10. BMW

11. SAIC
11.1 Shanghai World Expo 2010 telematics demonstration
11.2 Roewe N1 3G in Car concept

LIST OF FIGURES

Fig 1. Expected launch dates of OE telematics services in China
Fig 2. OE telematics services in China
Fig 3. Comparison of Toyota G-Book and Shanghai GM OnStar
Fig 4. Licences needed for OE telematics service provider
Fig 5. Emergency service phone numbers
Fig 6. Methods of making non-local emergency call to a PSAP
Fig 7. Mobile network technologies
Fig 8. Comparison of users of cellular network operators Q1 2009
Fig 9. Forecast annual sales of OE telematics systems
Fig 10. Forecast revenue from OE telematics services
Fig 11. MeToYou promotion of TSP activities on its website
Fig 12. Ownership structure of Shanghai OnStar
Fig 13. WirelessCar bCall demonstration
Fig 14. SK Telecom Mobile in Vehicle device
Fig 15. Partners for G-Book in China
Fig 16. G-Book information services content providers
Fig 17. G-Route re-routing to avoid traffic congestion
Fig 18. G-Route process
Fig 19. History of Nissan StarWings in China
Fig 20. Ford promotion of Sync at Shanghai Motor Show 2009
Fig 21. Guangzhou Honda/China Mobile Easy Travel hardware
Fig 22. Shanghai World Expo 2010 potential partners for telematics demonstration project
Fig 23. SAIC 3G in Car Roewe N1 concept


Companies Mentioned - ATX - Audi - BMW - CenNavi/NavInfo - China Telecom - Denso - Ford - GM - Honda - MeToYou 95190 - Mondial - Nissan StarWings - SAIC - Shanghai OnStar - SK Telecom/E-Eye - Toyota Motor (China) Investment Co Ltd - WirelessCar


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