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Lottery and Gambling Report Bundle
MECN GmbH, April 2009, Pages: 198
Lottery and Gambling Report Bundle - 2 reports at a special discounted price:
- Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices, The Updated 3rd Edition
- Privatization of State-Controlled Gambling Operators: Only Hype or a Reality in the Near Future? - The Updated 2nd Edition'
'Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices 3rd'
The study provides a wealth of information on lottery-specific industry benchmarks far beyond existing sales comparisons.
NEW IN 3rd EDITION
– Many more analyses of the Internet/interactive segments incl. product breakdown (Internet lotto, betting, ...), mobile business, active users, .... In total, the analyses of the interactive segments now make up one third of the entire report.
- For the first time we analysed the highly sensitive topic of benchmarking responsible gambling measures (e.g., age limits and verification systems, ...) and best practices.
KEY FEATURES
- 2009 and 2010 data. Analyses of data from ca. 120 state/public lotteries and operators for the years 2009 and 2010.
- Sales-related benchmarks. Total sales and product-related sales (e.g., lotto, betting, instant, …) benchmarks such as per-capita sales analyses.
- Sales channel benchmarks such as number of residents and sales per outlet, interactive/Internet sales per capita, ...
- Marketing benchmarks such as marketing/advertising expenses in % of total sales, optimal media mix of the ad budget, ...
- Operating expenses benchmarks such as operating expenses in % of sales broken down into human resource (e.g., average personnel expense, sales per employee), IT and communications, and other benchmarks.
- Success factors of the lottery business – The analysis of success factors is based on an updated survey conducted among more than 40 lottery executives.
- Best practices. For each benchmark area we provide updated best practice case studies of the leading lotteries.
- In total, the report has 110 pages and more than 100 graphs/exhibits.
'Privatization of State-Controlled Gambling Operators: Only Hype or a Reality in the Near Future? - The Updated 2nd Edition'
Privatisation of state-controlled gambling operators - 2nd edition. Privatisation is becoming acceptable in the global gambling market
Detailed industry report analyzing one of the most relevant and controversial issues of state shareholders in the gambling industry - updated and revised 2nd edition (2009).
Four years ago we published our first privatisation study, which was very well received. In the past 12 months, as many new developments sparked increased interest in the market, more and more clients have asked for an updated study.
In our first report broke new ground by discussing potential privatisation of gambling operations; by now the situation has developed further and shows additional issues:
- Growing relevance of key drivers for privatisations – Ever increasing legal pressure (e.g., in most EU states), increasing liberalisation (e.g., in France), and/or tight state budgets (e.g., in the US) are putting pressure on state owners to evaluate a potential privatisation of their gambling assets.
- Drastic increase of likelihood that state gambling operations will be privatised soon – The number of experts surveyed who believe that some of the top state lotteries/operators will be privatised in the coming 2-3 years nearly doubled compared to MECN's 2005 analysis and survey.
- Several privatisations are currently being considered – In addition to perennial “hot” privatisations, such as the UK Tote and Milli Piyango, many other ones are under discussion. According to our survey, several potential privatisations are expected to be at the top of the list: Some Australian and US lotteries/operators, the Hungarian State Lottery, and La Française des Jeux, to name just a few.
- Billions are on the table – Some of the lotteries/operators that are expected to be privatised in the near future are valued in the double-digit billion dollar range.
- Privatisation is no longer limited to only one method – In the future privatisation will not necessarily mean a change in ownership of shares, …. In addition, alternative forms, such as long-term licenses that transfer responsibility for operations to private companies, are also possible.
The report includes:
- Analysis of selected potential privatisations and overview of state operators most likely to be privatised in the near future.
- Case studies of already privatised lotteries/operators.
- Valuation of relevant state-controlled gambling operators.
- Discussion of advantages, disadvantages, and options for privatisation of state-owned gambling operations.
- Many results are based on a survey of more than 50 industry experts, including representatives from state lotteries, private online operators, and financial investors.
- In total, the second edition has nearly 100 pages and 36 graphs/exhibits.
- The report is co-authored by many renowned experts, among them the investment bank Sal. Oppenheim.
Also available
Privatization of State-Controlled Gambling Operators: Only Hype or a Reality in the Near Future? - The Updated 2nd Edition
Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices 3rd Edition
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Privatization of State-Controlled Gambling Operators: Only Hype or a Reality in the Near Future? - The Updated 2nd Edition
Lottery Benchmarking and Success Factors - Benchmarks, Success Factors, and Best Practices 3rd Edition
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Online Gambling Trends - 2010/2011
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The French Gambling Market - The Industry Turns a Hopeful Look Toward France
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Investing in the Gambling/Gaming Industry – Hidden Treasure or Risky Business?
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