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The 2011 Leading Pharmaceutical Companies Marketing Tactics

Venture Planning Group (VPG), October 2010, Pages: 60

For each company, the analysis presents:<ul><li>Sales force in the U.S., Europe, Asia, and other geographic regions.</li><li>Distribution strategies.</li><li>Major promotional tactics.</li></ul>The companies analyzed in the report:        -   AstraZeneca
        -   Bristol-Myers Squibb
        -   GlaxoSmithKline
        -   Johnson & Johnson
        -   Merck
        -   Novartis
        -   Pfizer
        -   Roche
        -   Sanofi-Aventis
        -   WyethContains 60 pages

- AstraZeneca
- Bristol-Myers Squibb
- GlaxoSmithKline
- Johnson & Johnson
- Merck
- Novartis
- Pfizer
- Roche
- Sanofi-Aventis
- Wyeth

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The 2011 Leading Pharmaceutical Companies Marketing Tactics

Venture Planning Group (VPG), October 2010, Pages: 60

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