Contents:

Consumer Lifestyles - Taiwan Euromonitor International June 2009 List of Contents and Tables Consumer Trends E-taiwan the Health and Wellbeing Island Older Consumer Targeted An M-shaped Society the One China Policy Population Population Change Population by Gender Population by Marital Status Population by Education Population by Rural/urban Areas Table 1 Population by Age and Gender: 1995/2000/2005/2007/2010/2015 Table 2 Population by Age and Gender (% Analysis and % Growth): 1995/2007/2015/1995-2007/2007-2015 Table 3 Median Age of Population: 1995/2000/2005/2007/2010/2015 Table 4 Median Age of Population (Growth): 1995-2007/2007-2015 Table 5 Population Change: 1995/2000/2002/2004/2006/2007 Table 6 Population Change (% Growth): 1995-2007/2000-2007 Table 7 Birth Rates: 1995/2000/2002/2004/2006/2007 Table 8 Death Rates: 1995/2000/2002/2004/2006/2007 Table 9 Birth Rates (Actual Growth): 1995-2007/2000-2007 Table 10 Death Rates (Actual Growth): 1995-2007/2000-2007 Table 11 Fertility and Birth: 1995/2000/2002/2004/2006/2007 Table 12 Fertility and Birth (Growth): 1995-2007/2000-2007 Table 13 Population by Marital Status: 1995/2000/2002/2004/2006/2007 Table 14 Population by Marital Status (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 15 Marriage Rates: 1995/2000/2002/2004/2006/2007 Table 16 Divorce Rates: 1995/2000/2002/2004/2006/2007 Table 17 Marriage Rates (Actual Growth): 1995-2007/2000-2007 Table 18 Divorce Rates (Actual Growth): 1995-2007/2000-2007 Table 19 Population by Highest Educational Attainment: 1995/2000/2002/2004/2006/2007 Table 20 Population by Highest Educational Attainment (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 21 Literacy Rates: 1995/2000/2002/2004/2006/2007 Table 22 Literacy Rates (Actual Growth): 1995-2007/2000-2007 Table 23 Population by Urban/Rural Locations and Major Cities: 1995/2000/2002/2004/2006/2007 Table 24 Population by Urban/Rural Locations and Major Cities (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Consumer Segmentation Babies and Infants Kids Tweenagers Teens Students People in Their Twenties People in Their Thirties Middle-aged Adults Pensioners Table 25 Babies and Infants: 1995/2000/2005/2007/2010/2015 Table 26 Babies and Infants (% Growth): 1995-2007/2007-2015 Table 27 Kids: 1995/2000/2005/2007/2010/2015 Table 28 Kids (% Growth): 1995-2007/2007-2015 Table 29 Tweenagers: 1995/2000/2005/2007/2010/2015 Table 30 Tweenagers (% Growth): 1995-2007/2007-2015 Table 31 Teens: 1995/2000/2005/2007/2010/2015 Table 32 Teens (% Growth): 1995-2007/2007-2015 Table 33 People in their Twenties: 1995/2000/2005/2007/2010/2015 Table 34 People in their Twenties (% Growth): 1995-2007/2007-2015 Table 35 People in their Thirties: 1995/2000/2005/2007/2010/2015 Table 36 People in their Thirties (% Growth): 1995-2007/2007-2015 Table 37 Middle-aged Adults: 1995/2000/2005/2007/2010/2015 Table 38 Middle-aged Adults (% Growth): 1995-2007/2007-2015 Table 39 Older Population: 1995/2000/2005/2007/2010/2015 Table 40 Older Population (% Growth): 1995-2007/2007-2015 Household Profiles Households by Number of Occupants Household Annual Disposable Income Home Ownership Possession of Household Durables Pet Ownership Table 41 Households by Number of Occupants: 1995/2000/2002/2004/2006/2007 Table 42 Households by Number of Occupants (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 43 Occupants per Household: 1995/2000/2002/2004/2006/2007 Table 44 Occupants per Household (Actual Growth): 1995-2007/2000-2007 Table 45 Number of Households by Disposable Income Bracket: 1995/2000/2002/2004/2006/2007 Table 46 Number of Households by Disposable Income Bracket (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 47 Total Housing Stock and New Dwellings Completed: 1995/2000/2005/2007/2010/2015 Table 48 Total Housing Stock and New Dwellings Completed (% Growth): 1995-2007/2007-2015 Table 49 Households by Tenure and Type of Dwelling: 1995/2000/2005/2007/2010/2015 Table 50 Households by Tenure and Type of Dwelling (% Analysis and % Growth): 1995/2000/2007/1995-2007/2007-2015 Table 51 Households by Number of Rooms: 1995/2000/2002/2004/2006/2007 Table 52 Households by Number of Rooms (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 53 Ownership of Household Durables: 1995/2000/2005/2007/2010/2015 Table 54 Ownership of Household Durables by Type (Actual Growth): 1995-2007/2007-2015 Table 55 Pet Population: 2000/2002/2003/2004/2006/2007 Household Segmentation Single-person Households Couples Without Children Couples With Children Single-parent Families Table 56 Households by Type: 1995/2000/2005/2007/2010/2015 Table 57 Households by Type (% Analysis and % Growth): 1995/2007/2015/1995-2007/2007-2015 Labour Working Conditions Employed Population by Gender Unemployed Population by Gender Part-time Employment Table 58 Employed Population by Gender: 1995/2000/2002/2004/2006/2007 Table 59 Employed Population by Gender (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 60 Unemployed Population by Gender: 1995/2000/2002/2004/2006/2007 Table 61 Unemployed Population by Gender (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 62 Unemployment Rate: 1995/2000/2002/2004/2006/2007 Table 63 Unemployment Rate (Actual Growth): 1995-2007/2000-2007 Table 64 Part-Time Employment by Gender: 1995/2000/2002/2004/2006 Table 65 Part-Time Employment by Gender (% Analysis and % Growth): 1995/2000/2006/1995-2006/2000-2006 Income Annual Disposable Income Income by Educational Attainment Income by Gender Table 66 Mean Annual Disposable Income by Education and Gender: 1995/2000/2002/2004/2006/2007 Table 67 Mean Annual Disposable Income by Education and Gender (% Growth): 1995-2007/2000-2007 Consumer Expenditure Spending on Consumer Goods and Services by Broad Category Table 68 Consumer Expenditure by Broad Category: 1995/2000/2005/2007/2010/2015 Table 69 Consumer Expenditure by Broad Category (% Analysis and % Growth): 1995/2007/2015/1995-2007/2007-2015 Table 70 Consumer Expenditure by Commodity Type: 1995/2000/2005/2007/2010/2015 Table 71 Consumer Expenditure by Commodity Type (% Analysis and % Growth): 1995/2007/2015/1995-2007/2007-2015 Table 72 Consumer Prices and Costs: 1995/2000/2002/2004/2006/2007 Table 73 Consumer Prices and Costs (Actual Growth): 1995-2007/2000-2007 Eating Habits Spending on Food Shopping for Food Eating Preferences Cooking Habits Table 74 Consumer Expenditure on Food: 1995/2000/2002/2004/2006/2007 Table 75 Consumer Expenditure on Food (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 76 Per Capita Expenditure on Food: 1995/2000/2002/2004/2006/2007 Table 77 Per Capita Expenditure on Food (% Growth): 1995-2007/2000-2007 Drinking and Smoking Spending on Alcoholic Drinks Spending on Soft Drinks and Hot Drinks Spending on Tobacco Table 78 Consumer Expenditure on Non-alcoholic Beverages: 1995/2000/2002/2004/2006/2007 Table 79 Consumer Expenditure on Non-alcoholic Beverages (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 80 Per Capita Expenditure on Non-alcoholic Beverages: 1995/2000/2002/2004/2006/2007 Table 81 Per Capita Expenditure on Non-alcoholic Beverages (% Growth): 1995-2007/2000-2007 Buying Alcohol and Tobacco Buying Soft Drinks and Hot Drinks Drinking Habits Smoking Habits Table 82 Consumer Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2002/2004/2006/2007 Table 83 Consumer Expenditure on Alcoholic Beverages and Tobacco (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 84 Per Capita Expenditure on Alcoholic Beverages and Tobacco: 1995/2000/2002/2004/2006/2007 Table 85 Per Capita Expenditure on Alcoholic Beverages and Tobacco (% Growth): 1995-2007/2000-2007 Fashion Spending on Clothing and Footwear Spending on Accessories and Personal Goods Shopping for Clothing and Footwear Shopping for Accessories and Personal Goods Traditional Clothing Fashion Trends Table 86 Consumer Expenditure on Clothing and Footwear: 1995/2000/2002/2004/2006/2007 Table 87 Consumer Expenditure on Clothing and Footwear (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 88 Per Capita Expenditure on Clothing and Footwear: 1995/2000/2002/2004/2006/2007 Table 89 Per Capita Expenditure on Clothing and Footwear (% Growth): 1995-2007/2000-2007 Table 90 Consumer Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods: 1995/2000/2002/2004/2006/2007 Table 91 Consumer Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 92 Per Capita Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods: 1995/2000/2002/2004/2006/2007 Table 93 Per Capita Expenditure on Jewellery, Silverware, Watches and Clocks, Travel Goods (% Growth): 1995-2007/2000-2007 Housing and Associated Costs Spending on Housing Renting Versus Buying Utility Costs Maintenance and Repair Table 94 Consumer Expenditure on Housing: 1995/2000/2002/2004/2006/2007 Table 95 Consumer Expenditure on Housing (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 96 Per Capita Expenditure on Housing: 1995/2000/2002/2004/2006/2007 Table 97 Per Capita Expenditure on Housing (% Growth): 1995-2007/2000-2007 Household Goods and Services Spending on Household Goods and Services Shopping for Household Goods DIY and Gardening Table 98 Consumer Expenditure on Household Goods and Services: 1995/2000/2002/2004/2006/2007 Table 99 Consumer Expenditure on Household Goods and Services (%Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 100 Per Capita Expenditure on Household Goods and Services: 1995/2000/2002/2004/2006/2007 Table 101 Per Capita Expenditure on Household Goods and Services (% Growth): 1995-2007/2000-2007 Health Spending on Health Goods and Medical Services Healthcare System Major Causes of Death Prevalence of Smoking Reported Aids Cases Drug Abuse Health and Wellbeing Table 102 Consumer Expenditure on Health Goods and Medical Services: 1995/2000/2002/2004/2006/2007 Table 103 Consumer Expenditure on Health Goods and Medical Services (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 104 Per Capita Expenditure on Health Goods and Medical Services: 1995/2000/2002/2004/2006/2007 Table 105 Per Capita Expenditure on Health Goods and Medical Services (% Growth): 1995-2007/2000-2007 Table 106 Share of Total Health Expenditure in GDP: 1995/2000/2002/2004/2006 Table 107 Healthcare Workers: 1995/2000/2002/2004/2006/2007 Table 108 Healthcare Workers (% Growth): 1995-2007/2000-2007 Table 109 Obese Population: 1995/2000/2002/2004/2006/2007 Table 110 Obese Population (Actual Growth): 1995-2007/2000-2007 Table 111 Smoking Prevalence: 2000/2002/2004/2006/2007 Table 112 Smoking Prevalence (Actual Growth): 2000-2007 Table 113 Reported AIDS Cases: 1995/2000/2002/2004/2006/2007 Table 114 Reported AIDS Cases (% Growth): 1995-2007/2000-2007 Personal Grooming Spending on Cosmetics and Toiletries Shopping for Cosmetics and Toiletries Attitudes To Personal Grooming Table 115 Consumer Expenditure on Personal Care: 1995/2000/2002/2004/2006/2007 Table 116 Consumer Expenditure on Personal Care (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 117 Per Capita Expenditure on Personal Care: 1995/2000/2002/2004/2006/2007 Table 118 Per Capita Expenditure on Personal Care (% Growth): 1995-2007/2000-2007 Education Spending on Education Pre-primary Education Primary and Secondary Education Higher Education Adult Education Table 119 Consumer Expenditure on Education: 1995/2000/2002/2004/2006/2007 Table 120 Consumer Expenditure on Education (% Growth): 1995-2007/2000-2007 Table 121 Per Capita Expenditure on Education: 1995/2000/2002/2004/2006/2007 Table 122 Per Capita Expenditure on Education (% Growth): 1995-2007/2000-2007 Transport Spending on Transport Air Transport Road Transport Rail Transport Transport Infrastructure Table 123 Consumer Expenditure on Transport: 1995/2000/2002/2004/2006/2007 Table 124 Consumer Expenditure on Transport (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 125 Per Capita Expenditure on Transport: 1995/2000/2002/2004/2006/2007 Table 126 Per Capita Expenditure on Transport (% Growth): 1995-2007/2000-2007 Communications and the Internet Spending on Communications Television, Cable and Satellite Print Media Telephones Computers and the Internet E-commerce M-commerce Table 127 Consumer Expenditure on Communications: 1995/2000/2002/2004/2006/2007 Table 128 Consumer Expenditure on Communications (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 129 Per Capita Expenditure on Communications: 1995/2000/2002/2004/2006/2007 Table 130 Per Capita Expenditure on Communications (% Growth): 1995-2007/2000-2007 Table 131 Penetration of Televisions and Number of TV Channels: 1995/2000/2002/2004/2006/2007 Table 132 Penetration of Televisions and Number of TV Channels (% Growth): 1995-2007/2000-2007 Table 133 Penetration of Cable and Satellite Television: 1995/2000/2002/2004/2006/2007 Table 134 Penetration of Cable and Satellite Television (% Growth): 1995-2007/2000-2007 Table 135 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users: 1995/2000/2002/2004/2006 Table 136 National and International Phone Calls, Telephone Lines in Use and Mobile Phone Users (% Growth): 1995-2006/2000-2006 Table 137 Household PC Penetration and Internet Usage: 2000/2002/2004/2006/2007 Table 138 Household PC Penetration and Internet Usage (% Growth): 2000-2007 Leisure and Recreation Spending on Leisure and Recreation Shopping for Leisure Goods Leisure Time Public Holidays and Gift Occasions/celebrations Culture Sport and Exercise Going Out Travel and Tourism Table 139 Consumer Expenditure on Leisure and Recreation: 1995/2000/2002/2004/2006/2007 Table 140 Consumer Expenditure on Leisure and Recreation (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 141 Per Capita Expenditure on Leisure and Recreation: 1995/2000/2002/2004/2006/2007 Table 142 Per Capita Expenditure on Leisure and Recreation (% Growth): 1995-2007/2000-2007 Table 143 Consumer Expenditure on Accommodation: 1995/2000/2002/2004/2006/2007 Table 144 Consumer Expenditure on Accommodation (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 145 Per Capita Expenditure on Accommodation: 1995/2000/2002/2004/2006/2007 Table 146 Per Capita Expenditure on Accommodation (% Growth): 1995-2007/2000-2007 Eating Out Spending on Catering Attitudes To Eating Out Table 147 Consumer Expenditure on Catering: 1995/2000/2002/2004/2006/2007 Table 148 Consumer Expenditure on Catering (% Growth): 1995/2000/2007/1995-2007/2000-2007 Table 149 Per Capita Expenditure on Catering: 1995/2000/2002/2004/2006/2007 Table 150 Per Capita Expenditure on Catering (% Growth): 1995-2007/2000-2007 Banking and Financial Services Spending on Banking and Financial Services Pensions Table 151 Consumer Expenditure on Insurance: 1995/2000/2002/2004/2006/2007 Table 152 Consumer Expenditure on Insurance (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 153 Per Capita Expenditure on Insurance: 1995/2000/2002/2004/2006/2007 Table 154 Per Capita Expenditure on Insurance (% Growth): 1995-2007/2000-2007 Table 155 Consumer Expenditure on Financial Services: 1995/2000/2002/2004/2006/2007 Table 156 Consumer Expenditure on Financial Services (% Analysis and % Growth): 1995/2000/2007/1995-2007/2000-2007 Table 157 Per Capita Expenditure on Financial Services: 1995/2000/2002/2004/2006/2007 Table 158 Per Capita Expenditure on Financial Services (% Growth): 1995-2007/2000-2007 Structure of the Report Definitions Summary 1 Country Coverage