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Fish and Seafood in China Product Image

Fish and Seafood in China

  • Published: June 2014
  • Region: China
  • 11 pages
  • Euromonitor International

Towards the end of the review period, an increasing number of Chinese consumers became convinced that fish and seafood contains more quality protein, less fat and fewer calories than meat thus it is healthier and more nutritious. In addition, more consumers have indicated a preference for unprocessed fish and seafood due to freshness, which makes it more suitable for their home cooking. Therefore, fish and seafood recorded the highest total volume growth among all main categories of fresh food...

The Fish and Seafood in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2009-2013, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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FISH AND SEAFOOD IN CHINA

June 2014

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Sales of Fish and Seafood by Category: Total Volume 2008-2013
Table 2 Sales of Fish and Seafood by Category: % Total Volume Growth 2008-2013
Table 3 Sales of Fish and Seafood by Organic/Fairtrade vs Standard: % Total Volume 2008-2013
Table 4 Distribution of Fish and Seafood by Format: % Total Volume 2008-2013
Table 5 Forecast Sales of Fish and Seafood by Category: Total Volume 2013-2018
Table 6 Forecast Sales of Fish and Seafood by Category: % Total Volume Growth 2013-2018
Executive Summary
Steady Performance of Fresh Food in China in 2013
Increased Trading-up in Fresh Food Due To Health Concerns and Wealth
A Significant Leap Forward for Internet Retailing of Fresh Food in 2013
Stable Demand for Fresh Food Expected Over the Forecast Period
Key Trends and Developments
Healthier Food Choices Among Consumers Due To Rising Health Awareness
Popularity of Branded Meat Increases Although It Remains Niche
Internet Retailing on the Rise
Market Data
Table 7 Sales of Fresh Food by Category: Total Volume 2008-2013
Table 8 Sales of Fresh Food by Category: % Total Volume Growth 2008-2013
Table 9 Distribution of Fresh Food by Format: % Total Volume 2008-2013
Table 10 Distribution of Fresh Food by Format: % Retail Volume 2008-2013
Table 11 Forecast Sales of Fresh Food by Category: Total Volume 2013-2018
Table 12 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2013-2018
Sources
Summary 1 Research Sources

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