Since China issued a series of policies aimed at restricting squandering public funds by government employees, demand for premium aquatic products in hotels and restaurants in 2014 was much lower than in 2013. As a result, prices of premium aquatic products dropped a lot in 2014. Taking the abalone as an example, statistics from bbwfish.com showed prices in Yichun, Heilongjiang Province, Weihai, Shandong Province and Shenzhen, Guangdong Province down by nearly 50% due to sluggish demand.
The Fish and Seafood in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2010-2014, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2019 illustrate how the market is set to change.
Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fish and Seafood market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
FISH AND SEAFOOD IN CHINA
LIST OF CONTENTS AND TABLES
Table 1 Sales of Fish and Seafood by Category: Total Volume 2009-2014
Table 2 Sales of Fish and Seafood by Category: % Total Volume Growth 2009-2014
Table 3 Sales of Fish and Seafood by Organic/Fairtrade vs Standard: % Total Volume 2012-2014
Table 4 Distribution of Fish and Seafood by Format: % Total Volume 2009-2014
Table 5 Forecast Sales of Fish and Seafood by Category: Total Volume 2014-2019
Table 6 Forecast Sales of Fish and Seafood by Category: % Total Volume Growth 2014-2019
Stable Growth Performance for Fresh Food in 2014
Fastest Growth of Healthier Products in Fresh Food in 2014
Further Strengthening of Internet Retailing of Fresh Food in 2014
Stable Growth Over Forecast Period Due To Increasing Demand for Healthier Fresh Food
Key Trends and Developments
Changing Preference To Fresh Food Due To Improving Living Standards
Growth of Meat Slows Due To Food Safety Incidents
Further Development of Internet Retailing for Fresh Food
Table 7 Sales of Fresh Food by Category: Total Volume 2009-2014
Table 8 Sales of Fresh Food by Category: % Total Volume Growth 2009-2014
Table 9 Distribution of Fresh Food by Format: % Total Volume 2009-2014
Table 10 Distribution of Fresh Food by Format: % Retail Volume 2009-2014
Table 11 Forecast Sales of Fresh Food by Category: Total Volume 2014-2019
Table 12 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2014-2019
Summary 1 Research Sources