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Fish and Seafood in China
Euromonitor International, April 2011, Pages: 10
Consumers’ desire for healthy meals has driven the growth of fish and seafood consumption in China, with the sales volume reaching 49 million tonnes in 2010. Fish is highly nutritious, providing not only highly-concentrated protein with less fat, but also as a source of a wide range of micronutrients, minerals and omega 3 fatty acids. Well accepted as a great alternative to red meat, fish is in a good position to compete with pork and beef.
The Fish and Seafood in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2006-2010, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Crustaceans, Fish , Molluscs and Cephalopods.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fish and Seafood market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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