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Fish and Seafood in China Product Image

Fish and Seafood in China

  • Published: July 2013
  • Region: China
  • 9 pages
  • Euromonitor International

In 2012, total volume sales of fish and seafood increased by 4%, reaching 53 million tonnes in China. Sustainable double-digit growth of fish and seafood production contributed to this growth, thanks to the enlarged farming areas and improved catching capacity in the review period. In addition, farming contributed to 67% of the total production volumes; in particular, 88% for molluscs and cephalopods.

The Fish and Seafood in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2008-2012, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Crustaceans, Fish, Molluscs and Cephalopods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fish and Seafood market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

FISH AND SEAFOOD IN CHINA
Euromonitor International
July 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Sales of Fish and Seafood by Category: Total Volume 2007-2012
Table 2 Sales of Fish and Seafood by Category: % Total Volume Growth 2007-2012
Table 3 Sales of Fish and Seafood by Organic/Faritrade vs Standard: % Total Volume Analysis 2007-2012
Table 4 Sales of Fish and Seafood by Distribution Format: % Total Volume Analysis 2007-2012
Table 5 Forecast Sales of Fish and Seafood by Category: Total Volume 2012-2017
Table 6 Forecast Sales of Fish and Seafood by Category: % Total Volume Growth 2012-2017
Executive Summary
Food Price Shocks in 2012
Premium Fresh Food Gains Prominence Due To Food Safety Issues
Consumers Are Yet To Benefit From the Shorter Supply Chain
Inadequate Food Storage and Distribution Hamper Growth
Key Trends and Developments
Government Strengthens the Macro Regulation of Fresh Food Prices
Food Safety Issues Attract More Awareness
Fresh Food in China Shows Unbalanced Growth
Market Data
Table 7 Sales of Fresh Food by Category: Total Volume 2007-2012
Table 8 Sales of Fresh Food by Category: % Total Volume Growth 2007-2012
Table 9 Sales of Fresh Food by Distribution Format: % Total Volume Analysis 2007-2012
Table 10 Sales of Fresh Food by Distribution Format: % Retail Volume Analysis 2007-2012
Table 11 Forecast Sales of Fresh Food by Category: Total Volume 2012-2017
Table 12 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2012-2017
Sources
Summary 1 Research Sources

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