Fruits in China

Euromonitor International, April 2011, Pages: 10

With the rapid growth of per capita income in China in recent years, the primary concern of food consumption will become more health orientated. The intake of sufficient amounts of fruits and vegetables per day are believed to help people to fight off problems such as heart disease, diabetes and obesity, as well as prevent micronutrient deficiencies.

The Fruits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2006-2010, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Fruits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Fruits in China
Euromonitor International
April 2011
List of Contents and Tables
Headlines
Trends
Prospects
Category Data
Table 1 Sales of Fruits by Category: Total Volume 2005-2010
Table 2 Sales of Fruits by Category: % Total Volume Growth 2005-2010
Table 3 Sales of Fruits by Distribution Format: % Total Volume Analysis 2005-2010
Table 4 Forecast Sales of Fruits by Category: Total Volume 2010-2015
Table 5 Forecast Sales of Fruits by Category: % Total Volume Growth 2010-2015
Executive Summary
Food Prices Continue To Escalate in 2010
Lack of Cold Chain Logistics Standards Hamper Food Safety
Water Resources Pose A Major Challenge
Distribution Channels Evolve
Heavy Government Subsidy Guarantees Future Consumption
Key Trends and Developments
Overall Inflation Further Pushes Up Food Prices
Chinese Food Therapy Thrives - Affecting the Food Market
Lack of Cold Chain Logistics Standards Hampers Food Safety
Market Data
Table 6 Sales of Fresh Food by Category: Total Volume 2005-2010
Table 7 Sales of Fresh Food by Category: % Total Volume Growth 2005-2010
Table 8 Sales of Fresh Food by Distribution Format: % Total Volume Analysis 2005-2010
Table 9 Sales of Fresh Food by Distribution Format: % Retail Volume Analysis 2005-2010
Table 10 Forecast Sales of Fresh Food by Category: Total Volume 2010-2015
Table 11 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2010-2015
Definitions
Summary 1 Research Sources

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