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Fruits in the US
Euromonitor International, April 2011, Pages: 14
Despite the fact that higher prices took a bite out of disposable incomes, increasingly health-conscious Americans continued to purchase pricey fruits in 2010. The well-publicised nutritional benefits of “superfruits', such as berries, led consumers to add grapefruit, blueberries and strawberries to their grocery lists while crossing off less fashionable fruits, such as apples and plums. The growing popularity of the former pushed up volume sales of fruits as a whole.
The Fruits in USA report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2006-2010, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fruits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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