An exclusive review of 2009’s Global Trends and Drivers, drawn from the sum of our work, in four key areas: the economy, consumer, corporate and technology. A new feature this year is how the picture looks from twelve of the world’s major markets, how they are changing their spending and behaviour in the new world order. The forecast section includes a plain guide to creating scenarios and using them yourself - adapt, survive, wait or hope?
This strategy briefings alert you to global trends predicted to influence consumer markets. They offer insight to changing market conditions and the opportunities and challenges you need to address to maintain a competitive advantage.
