Dog care in Nigeria to 2013

This databook provides key data and information on the dog care market in Nigeria. This report is a comprehensive resource for market, category and segment level data including value, volume, distribution share and company & brand share. This report also provides expenditure and consumption data for the historic and forecast periods.

Scope

- Contains information on three categories: dog food, dog toys and dog chews & treats

- Market,category and segment level information on value, volume, and expenditure & consumption, with historic (2003-2008) and forecast (2009-2013) data

- Category level company and brand share as well as distribution share information for 2007 and 2008

Highlights of this title

The market for dog care in Nigeria increased at a compound annual growth rate of 8.7% between 2003 and 2008.

The dog food category led the dog care market in Nigeria, accounting for a share of 94.4%.

Leading players in Nigerian dog care market include Mars, Inc., Diro and Rogz.

Key reasons to purchase this title

- Develop business strategies by understanding the quantitative trends within the dog care market in Nigeria

- Design effective marketing and sales strategies by identifying key market categories and segments

- Identify key players within the market to plan lucrative M&A, partnerships and agreements

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Chapter 1 EXECUTIVE SUMMARY
Summary Market Level - Dog care
Summary category level - Dog food
Summary category level - Dog toys
Summary category level - Dog chews & treats

Chapter 2 INTRODUCTION
What is this report about?
How to use this report
Market Definition

Chapter 3 MARKET OVERVIEW
Value Analysis, 2003-08
Value Analysis, 2008-13
Value Analysis, US$ 2003-08
Value Analysis, US$ 2008-13
Volume Analysis, 2003-08
Volume Analysis, 2008-13
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

Chapter 4 LEADING COMPANY PROFILES
Mars, Inc.

Chapter 5 CATEGORY ANALYSIS - DOG FOOD
Value Analysis, 2003-08
Value Analysis, 2008-13
Value Analysis, US$ 2003-08
Value Analysis, US$ 2008-13
Volume Analysis, 2003-08
Volume Analysis, 2008-13
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

Chapter 6 CATEGORY ANALYSIS - DOG TOYS
Value Analysis, 2003-08
Value Analysis, 2008-13
Value Analysis, US$ 2003-08
Value Analysis, US$ 2008-13
Volume Analysis, 2003-08
Volume Analysis, 2008-13
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

Chapter 7 CATEGORY ANALYSIS - DOG CHEWS & TREATS
Value Analysis, 2003-08
Value Analysis, 2008-13
Value Analysis, US$ 2003-08
Value Analysis, US$ 2008-13
Volume Analysis, 2003-08
Volume Analysis, 2008-13
Company and Brand Share Analysis
Distribution Analysis
Expenditure & consumption per capita

Chapter 8 COUNTRY COMPARISON
Value
Volume
Market Share

Chapter 9 NIGERIA SOCIOECONOMIC PROFILE
Country Overview
Key Facts
Political Overview
Economic Overview

Chapter 10 NIGERIA MACROECONOMIC PROFILE
Macroeconomic Indicators

Chapter 11 RESEARCH METHODOLOGY
Methodology overview
Secondary research
Market modeling
Primary research
Data finalization
Ongoing research

Chapter 12 APPENDIX
Future readings
How to contact experts in your industry
Disclaimer

LIST OF FIGURES
Figure 1: Nigeria dog care value and value forecast, 2003-13 (NGN m, nominal prices)
Figure 2: Nigeria dog care category growth comparison, by value, 2003-13
Figure 3: Nigeria dog care volume and volume forecast, 2003-13 (Kg/Units m)
Figure 4: Nigeria dog care category growth comparison, by volume, 2003-13
Figure 5: Nigeria dog care company share, by value, 2007-08 (%)
Figure 6: Nigeria dog care distribution channels, by value, 2007-08 (%)
Figure 7: Nigeria dog food value and value forecast, 2003-13 (NGN m, nominal prices)
Figure 8: Nigeria dog food volume and volume forecast, 2003-13 (Kg m)
Figure 9: Nigeria dog food distribution channels, by value, 2007-08 (%)
Figure 10: Nigeria dog toys value and value forecast, 2003-13 (NGN m, nominal prices)
Figure 11: Nigeria dog toys volume and volume forecast, 2003-13 (Units m)
Figure 12: Nigeria dog toys company share, by value, 2007-08 (%)
Figure 13: Nigeria dog toys distribution channels, by value, 2007-08 (%)
Figure 14: Nigeria dog chews & treats value and value forecast, 2003-13 (NGN m, nominal prices)
Figure 15: Nigeria dog chews & treats category growth comparison, by value, 2003-13
Figure 16: Nigeria dog chews & treats volume and volume forecast, 2003-13 (Kg m)
Figure 17: Nigeria dog chews & treats category growth comparison, by volume, 2003-13
Figure 18: Nigeria dog chews & treats distribution channels, by value, 2007-08 (%)
Figure 19: Global dog care market split (value terms, 2008) - Top 5 countries
Figure 20: Global dog care market value, 2003-2008 (Top 5 countries)
Figure 21: Global dog care market split (volume terms, 2008) - Top 5 countries
Figure 22: Global dog care market volume, 2003-2008 (Top 5 countries)
Figure 23: Map of Nigeria
Figure 24: Annual data review process

LIST OF TABLES
Table 1: Dog care category definitions
Table 2: Dog care distribution channels
Table 3: Nigeria dog care value, 2003-08 (NGN m, nominal prices)
Table 4: Nigeria dog care value forecast, 2008-13 (NGN m, nominal prices)
Table 5: Nigeria dog care value, 2003-08 (US$ m nominal prices)
Table 6: Nigeria dog care value forecast, 2008-13 (US$ m nominal prices)
Table 7: Nigeria dog care volume, 2003-08 (Kg/Units m)
Table 8: Nigeria dog care volume forecast, 2008-13 (Kg/Units m)
Table 9: Nigeria dog care brand share, by value, 2007-08 (%)
Table 10: Nigeria dog care value, by brand 2007-08 (NGN m nominal prices)
Table 11: Nigeria dog care company share by value, 2007-08 (%)
Table 12: Nigeria dog care value, by company, 2007-08 (NGN m nominal prices)
Table 13: Nigeria dog care distribution channels, by value, 2007-08 (%)
Table 14: Nigeria dog care value, by distribution channel, 2007-08 (NGN m nominal prices)
Table 15: Nigeria dog care expenditure per capita, 2003-08 (NGN, nominal prices)
Table 16: Nigeria dog care forecast expenditure per capita, 2008-13 (NGN, nominal prices)
Table 17: Nigeria dog care expenditure per capita, 2003-08 (US$ nominal prices)
Table 18: Nigeria dog care forecast expenditure per capita, 2008-13 (US$ nominal prices)
Table 19: Nigeria dog care consumption per capita, 2003-08 (Kg/Units)
Table 20: Nigeria dog care forecast consumption per capita, 2008-13 (Kg/Units)
Table 21: Mars, Inc. Key Facts
Table 22: Nigeria dog food value, 2003-08 (NGN m, nominal prices)
Table 23: Nigeria dog food value forecast, 2008-13 (NGN m, nominal prices)
Table 24: Nigeria dog food value, 2003-08 (US$ m nominal prices)
Table 25: Nigeria dog food value forecast, 2008-13 (US$ m nominal prices)
Table 26: Nigeria dog food volume, 2003-08 (Kg m)
Table 27: Nigeria dog food volume forecast, 2008-13 (Kg m)
Table 28: Nigeria dog food brand share, by value, 2007-08 (%)
Table 29: Nigeria dog food value, by brand 2007-08 (NGN m nominal prices)
Table 30: Nigeria dog food company share by value, 2007-08 (%)
Table 31: Nigeria dog food value, by company, 2007-08 (NGN m nominal prices)
Table 32: Nigeria dog food distribution channels, by value, 2007-08 (%)
Table 33: Nigeria dog food value, by distribution channel, 2007-08 (NGN m nominal prices)
Table 34: Nigeria dog food expenditure per capita, 2003-08 (NGN, nominal prices)
Table 35: Nigeria dog food forecast expenditure per capita, 2008-13 (NGN, nominal prices)
Table 36: Nigeria dog food expenditure per capita, 2003-08 (US$ nominal prices)
Table 37: Nigeria dog food forecast expenditure per capita, 2008-13 (US$ nominal prices)
Table 38: Nigeria dog food consumption per capita, 2003-08 (Kg)
Table 39: Nigeria dog food forecast consumption per capita, 2008-13 (Kg)
Table 40: Nigeria dog toys value, 2003-08 (NGN m, nominal prices)
Table 41: Nigeria dog toys value forecast, 2008-13 (NGN m, nominal prices)
Table 42: Nigeria dog toys value, 2003-08 (US$ m nominal prices)
Table 43: Nigeria dog toys value forecast, 2008-13 (US$ m nominal prices)
Table 44: Nigeria dog toys volume, 2003-08 (Units m)
Table 45: Nigeria dog toys volume forecast, 2008-13 (Units m)
Table 46: Nigeria dog toys brand share, by value, 2007-08 (%)
Table 47: Nigeria dog toys value, by brand 2007-08 (NGN m nominal prices)
Table 48: Nigeria dog toys company share by value, 2007-08 (%)
Table 49: Nigeria dog toys value, by company, 2007-08 (NGN m nominal prices)
Table 50: Nigeria dog toys distribution channels, by value, 2007-08 (%)
Table 51: Nigeria dog toys value, by distribution channel, 2007-08 (NGN m nominal prices)
Table 52: Nigeria dog toys expenditure per capita, 2003-08 (NGN, nominal prices)
Table 53: Nigeria dog toys forecast expenditure per capita, 2008-13 (NGN, nominal prices)
Table 54: Nigeria dog toys expenditure per capita, 2003-08 (US$ nominal prices)
Table 55: Nigeria dog toys forecast expenditure per capita, 2008-13 (US$ nominal prices)
Table 56: Nigeria dog toys consumption per capita, 2003-08 (Units)
Table 57: Nigeria dog toys forecast consumption per capita, 2008-13 (Units)
Table 58: Nigeria dog chews & treats value, 2003-08 (NGN m, nominal prices)
Table 59: Nigeria dog chews & treats value forecast, 2008-13 (NGN m, nominal prices)
Table 60: Nigeria dog chews & treats value, 2003-08 (US$ m nominal prices)
Table 61: Nigeria dog chews & treats value forecast, 2008-13 (US$ m nominal prices)
Table 62: Nigeria dog chews & treats volume, 2003-08 (Kg m)
Table 63: Nigeria dog chews & treats volume forecast, 2008-13 (Kg m)
Table 64: Nigeria dog chews & treats brand share, by value, 2007-08 (%)
Table 65: Nigeria dog chews & treats value, by brand 2007-08 (NGN m nominal prices)
Table 66: Nigeria dog chews & treats company share by value, 2007-08 (%)
Table 67: Nigeria dog chews & treats value, by company, 2007-08 (NGN m nominal prices)
Table 68: Nigeria dog chews & treats distribution channels, by value, 2007-08 (%)
Table 69: Nigeria dog chews & treats value, by distribution channel, 2007-08 (NGN m nominal prices)
Table 70: Nigeria dog chews & treats expenditure per capita, 2003-08 (NGN, nominal prices)
Table 71: Nigeria dog chews & treats forecast expenditure per capita, 2008-13 (NGN, nominal prices)
Table 72: Nigeria dog chews & treats expenditure per capita, 2003-08 (US$ nominal prices)
Table 73: Nigeria dog chews & treats forecast expenditure per capita, 2008-13 (US$ nominal prices)
Table 74: Nigeria dog chews & treats consumption per capita, 2003-08 (Kg)
Table 75: Nigeria dog chews & treats forecast consumption per capita, 2008-13 (Kg)
Table 76: Global dog care market value, 2008
Table 77: Global dog care market split (value terms (US$ m), 2008) - Top 5 countries
Table 78: Global dog care market volume, 2008
Table 79: Global dog care market split (volume terms, 2008) - Top 5 countries
Table 80: Leading players - Top 5 countries
Table 81: Nigeria Key Facts
Table 82: Nigeria population, by age group, 2003-08 (millions)
Table 83: Nigeria population forecast, by age group, 2008-13 (millions)
Table 84: Nigeria population, by gender, 2003-08 (millions)
Table 85: Nigeria population forecast, by gender, 2008-13 (millions)
Table 86: Nigeria nominal GDP, 2003-08 (NGN bn, nominal prices)
Table 87: Nigeria nominal GDP forecast, 2008-13 (NGN bn, nominal prices)
Table 88: Nigeria real GDP, 2003-08 (NGN bn, 2000 prices)
Table 89: Nigeria real GDP forecast, 2008-13 (NGN bn, 2000 prices)
Table 90: Nigeria real GDP, 2003-08 (US$ bn, 2000 prices)
Table 91: Nigeria real GDP forecast, 2008-13 (US$ bn, 2000 prices)
Table 92: Nigeria consumer price index, 2003-08 (2000=100)
Table 93: Nigeria consumer price index, 2008-13 (2000=100)